Our take on sales
Meeting sales targets is often a numbers game. The pipeline has to be big enough. The incentives can’t be so excessive that they cannibalize profit. Not all sales people or sales channels are created equally. Messaging matters.
Data science is valuable for understanding which key drivers help convert prospects into customers. You can then use that insight to refine targeting, messaging, incentives and negotiating points to get the most value out of the customers.
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