Marketing Analytics

How can we help? Suppose you’re VP of Marketing, like Karen…

Key Responsibilities

  • Develop strong tactics for generating market demand
  • Execute multi-channel marketing
  • Maximize performance across channels to increase conversion

Top Needs for Marketing Analytics

  • Prioritize prospects and find key drivers for conversion
  • Identify good data and resources to re-use
  • Use data science to target top prospects for focused attention

Typical Project Needs

  • Create predictive models based on past behaviors
  • Identify patterns and trends across marketing channels
  • Develop sustainable models that can be reused and refined over time

How Beyond the Arc supports a Marketing VP like Karen

  • We evaluate past performance to find new patterns to target
  • We find key drivers and translate them into targeted messaging
  • We create repeatable processes to further leverage the investment in analytics

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Helping you optimize marketing

Using data science for marketing helps you more effectively prioritize prospects and generate demand. Focusing on the best prospects first can help you optimize revenue in each channel. When you know key drivers of purchase behaviors, you can incorporate that insight into messaging for more tailored targeting.