Data Monetization

How can we help? Suppose you’re Director of Business Intelligence like Chao…

Key Responsibilities

  • Track business activities, and use insights to gain traction in new areas
  • Use data science for more granular tracking of campaigns to improve business performance
  • Choose the best predictive models and create a repeatable solution

Top Needs for Data Monetization

  • Derive attributes that are not available to competitors
  • Increase accuracy of predictive models used for internal decision making and targeting
  • Package generalized data to sell to other companies

Typical Project Needs

  • Stage data science experiments with in-house and external public data
  • Create predictive models for customer and prospect behavior
  • Generalize data to be packaged and sold externally

How Beyond the Arc supports Business Intelligence directors like Chao

  • Translate business hypotheses into data
  • Manage data science activities to get the best targeting out of the data
  • Create data pipelines and QA tests to validate and maintain the data flow

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Our take on Data Monetization

Using customer behavior data in predictive models can give your company a competitive advantage. You can gain insights on current and prospective customers across time, and layer in data from public sources, creating a nuanced view that competitors can’t see. And you can monetize variations of these datasets to sell for profit.