Strategic Solutions for Media & Entertainment
Our team includes specialists with deep experience in film, TV and digital media, and our work has spanned merger integration and branding, to subscription analytics, to business development strategies.
- Paywall and Digital Subscription - Employed predictive analytics, especially propensity modeling, to develop customer segmentation strategies and optimize online subscriptions for one of the Top 5 newspapers in the country.
- Advertising and Viewership Analytics - Analyzed residential subscriber viewing behavior, at the program and network levels, to support carriage fee negotiations with television networks.
- Merger and Acquisitions - For a multinational assignment, worked to support a client's M&A roll-up strategy to buy a series of small cable TV MSO's in Japan and Korea to combine them into a larger business.
- Motion Picture Financing - Developed business plans and distribution strategy for film investment fund, with several films premiering at international film festivals.
© 2002-2013 Beyond the Arc, Inc. All rights reserved.