Strategic Solutions for Media & Entertainment
Our team includes specialists with deep experience in film, TV and digital media, and our work has spanned merger integration and branding, to subscription analytics, to business development strategies.
Highlights
- Paywall and Digital Subscription - Employed predictive analytics, especially propensity modeling, to develop customer segmentation strategies and optimize online subscriptions for one of the Top 5 newspapers in the country.
- Advertising and Viewership Analytics - Analyzed residential subscriber viewing behavior, at the program and network levels, to support carriage fee negotiations with television networks.
- Merger and Acquisitions - For a multinational assignment, worked to support a client's M&A roll-up strategy to buy a series of small cable TV MSO's in Japan and Korea to combine them into a larger business.
- Motion Picture Financing - Developed business plans and distribution strategy for film investment fund, with several films premiering at international film festivals.
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