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Social Customer Insightssm Helps You Meet Key Business Objectives

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Beyond the Arc’s Social Customer Insights service leverages social media to meet key business goals. Whether you’re new to social media or want to take it to the next level, our content strategy and data analytics can help you understand the landscape and maximize ROI.

How You Benefit

We help you gain actionable insight to drive measurable business improvements, such as:

  • Improve customer experience across multiple touch points
  • Understand drivers that increase engagement with customers and prospects
  
  • Increase customer retention and acquisition by building a strong social media community
  • Identify opportunities to engage brand advocates to help grow your business

What We Provide

Whether you’re launching a new social media effort or want to boost the value of an existing program, our Social Customer Insights services can be customized to your specific needs.

Getting started

  • Align your social media strategy with your key business goals
  • Build engagement strategies for marketing, sales, and customer support
  
  • Provide tactical guidance to build and launch Facebook pages
  • Deliver training to meet social media compliance requirements

Monitoring & measuring impact

 Let's Talk arrow line Toll-free: 1.877.676.3743

 

 

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How can we help you?
 
  • Help you select the social media monitoring tool that best fits your needs
  • Uncover service breaks, emerging issues, and trends in sentiment
  • Understand local, regional, and national feedback about your competition
  
  • Identify social media influencers and convert them to brand advocates
  • Develop metrics to benchmark your efforts and guide content strategy

Driving insights into action

  • Develop a strategic plan and tactical blueprint to prioritize and act on insights
  • Map the customer experience lifecycle across channels
  • Apply predictive analytics to social media findings to drive marketing opportunities
  
  • Provide guidance for developing sustainable business processes and metrics
  • Build a holistic customer experience strategy by integrating social media with internal customer data and syndicated sources

What You Discover with Social Customer Insights

analytics-content strategy-customer engagement cycle
  • Who is engaging with your brand?
    (social media influencers)
  • What are they saying about you?
    (top themes, emerging issues)
  • Why are they interacting with your company?
    (value propositions from the customer’s point of view)
  • How can you engage them more?
    (platform strategy, content strategy, marketing and promotions, social apps, mobile, CRM strategy, predictive analytics)

About our Social Media Data Database

Beyond the Arc licenses data from Twitter, Facebook, YouTube, and other social networks. We enhance the value of this data using our own industry-specific classification engines and data-cleansing algorithms. Additionally, we’ve built a proprietary database of current and historical social media posts as an analytics resource for our clients.

 

1.877.676.3743  .  San Francisco . Silicon Valley . Berkeley  .  Sitemap

© 2002-2013 Beyond the Arc, Inc. All rights reserved.
An Inside Look line
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Social Media Analytics Delivers Insights on American Express
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Case Study: Bank of America Insights Make a Case for Analyzing Social Media Comments (pdf)
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Case Study: Can Social Media Increase the Value of Sponsorships (JPMorgan Chase)

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3 Key Insights: What Social Media Tells Us About U.S. Bank