Shaw Taylor

Shaw comes to Beyond the Arc with years of consumer marketing expertise in the high-transaction, online ticketing market courtesy of Paciolan, later acquired by Ticketmaster. Shaw led marketing at Paciolan, where his team served as the “outsourced marketing arm” for major venues and sports teams across North America. He supplemented this retail ecommerce experience with an intense stint in the emerging virtual worlds space where he leveraged social and digital media to build engaging consumer experiences to drive the business. Shaw also marketed data warehousing and data mining solutions to Fortune 100 organizations with large amounts of consumer data in need of actionable insight.

Expertise

Consumer marketing, ecommerce marketing, data analytics, data mining, social media, virtual reality technologies

Highlights

Led marketing at Paciolan, software as a service (SaaS) online ticketing provider serving major venues, performing arts organizations, college athletics organizations and pro sports team throughout North America.

Led marketing, business development, in-world programming at Doppelganger, a virtual worlds provider targeting the teen demographic where he implemented a variety of social and digital media techniques to grow the user base.

Worked with large services teams and small applications providers to offer data warehousing and data mining solutions to F100 providers.

Education

BS in Engineering from Brown University, MBA from UC Berkeley.

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Snapshot

Shaw Taylor

What inspires your work?

I enjoy working with smart people on interesting projects that ultimately drive the success of the business. I’ve spent time across the spectrum with startups attempting to define new markets to mature companies streamlining existing processes. It’s all about making a difference.

What do you love doing in your spare time?

As of late, I’ve vowed to “learn something new each year”. Currently, I am in the midst of firing new synapses as I learn how to sail on the San Francisco Bay. As an engineer by training, sailing takes me back to physics courses as the wind is harnessed to move the boat. As an added bonus, sailing provides a new vantage point that showcases the Bay in all its glory!

What neighborhood would you be in your favorite city, and why?

After nearly 20 years, I still love the Lake Merritt section of Oakland. In circumference, the lake is some 3 miles and snakes it way through several distinct yet overlapping neighborhoods. It’s the Bay Area at its best.

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