Beyond the Arc Launches Predictive Analytics Service for Monetizing Digital Content
SAN FRANCISCO BAY AREA, CA, Sept, 19 2012 - Beyond the Arc, Inc., a customer experience consulting and analytics firm, launched a Predictive Analytics service to help media, entertainment, and high tech companies better collect, filter, segment and analyze customer data to improve digital marketing, increase subscribers, and reduce churn.
"The explosive growth of digital platforms, particularly mobile and social, are disrupting content businesses like newspapers, video, cable, software, and games." said Steven J. Ramirez, CEO of Beyond the Arc, Inc. "Beyond the Arc provides the strategy, technology platforms and business process enhancements that help companies act on the promise of B-2-I, business-to-individual marketing fueled by micro-segmentation."
Beyond the Arc's business analytics solution for digital content enables media and high tech companies to determine which individuals to target, the best offer to make, and what channels to use. As a result, the company can effectively differentiate itself in an increasingly competitive and commodity-driven content marketplace.
"Online media outlets are focused on increasing subscriptions and maximizing ad revenue," Ramirez said. "Beyond the Arc helps publishers understand how customers consume media and engage with online services. With this insight, publishers can then build bundling and pricing models that maximize revenue potential."
Beyond the Arc's solution can help companies leverage Big Data to:
- Improve the effectiveness of digital marketing campaigns across email, social media, mobile and Web
- Create sophisticated data-driven customer profiles that take the guesswork out of customer segmentation
- Cross-sell products to the appropriate segments
- Use customer feedback and behavioral data to improve products and services
To ensure the success of clients' predictive analytics projects, Beyond the Arc's solution incorporates three elements: strategy, technology and business process. Upfront strategy ensures that analysis aligns with compelling business needs that translate into measurable ROI. The technology phase includes using industry-leading tools and Beyond the Arc's proprietary algorithms to manage data collection, segmentation, analysis, and reporting. Beyond the Arc then applies Business Process best practices to help companies take action on the insights.
"Predictive analytics is at the forefront of driving new and emerging business models," Ramirez said. "The ability to collect relevant data, analyze it and then turn a number of factors into automated, real-time actionable results, will provide high tech and media companies with new revenue opportunities while effectively engaging and monetizing their existing users."
About Beyond the Arc, Inc.
Headquartered in the San Francisco Bay Area, Beyond the Arc combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. Our social media data mining helps clients improve their customer experience across products, channels, and touch points. For more information call 877.676.3743. We also share insights on social media, financial services, and more on our blog, and on Twitter, Facebook, LinkedIn, and Slideshare.