How Kathy became a data hero with SPSS Modeler

Is your company sitting on a gold mine of customer data but not gaining value from it? Like many companies, you may be confused by how to leverage advanced analytics to make your marketing
efforts more profitable.

We want to tell you the story of Kathy, a marketing executive with tons of data at her fingertips and nowhere to take it. You can follow her success story and get started right away.

Kathy leads a team responsible for both customer acquisition and retention. Like many teams at large companies, they have a wealth of data available from channels such as their call centers, website, social networks, and more. But none of the data is integrated, and a lot of it goes unused.

She knew their data –such as Net Promoter Scores, contact center notes, and social commentary– held important insights about purchase behavior, and could make their marketing efforts more effective. But her team was struggling with how to introduce and then leverage analytics as a systematic approach for the business. While predictive analytics has the power to uncover previously hidden patterns across a broad range of data sources, it can seem daunting without previous experience.

Hands-on IBM SPSS Modeler Workshop for Predictive Analytics

Then Kathy discovered an easy way to get started–  IBM and Beyond the Arc offer a free quarterly IBM SPSS Modeler workshop. This fun, hands-on class enables beginners to jump right in and start building predictive models they can actually use, guided by data scientists with years of experience.

As a workshop participant, Kathy left with valuable tools: Along with experience using IBM SPSS Modeler software, she had a good sense of what kind of predictive models her company would need to meet key objectives. She also gained confidence in leading an effort to implement analytics solutions at her company, and empowering her teams with the new tools.

Be the next success story!  Join our upcoming predictive analytics workshop on May 15, 2015 in Seattle.