Category Archives: Other thoughts

Mobile wallet

Driving adoption of mobile wallets: convenience isn’t enough

Mobile wallet providers made a huge push to acquire users this past holiday shopping season – encouraging consumers to manage card payments through a smartphone app. As an example, Google Wallet offered a compelling incentive by promising users $5 for each person they referred who signed up. Smartphone users could refer up to 20 friends

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The Road to Customer Intelligence

Event: Sentiment Analysis Symposium Workshop – “Customer Insight Analytics” When:  March 5, 2014, 1:30 – 5:00pm Where:  New York, NY Register: http://www.sentimentsymposium.com/registration.html Please join us in New York on March 5 at the Sentiment Analysis Symposium for the “Customer Insight Analytics Workshop.” The afternoon workshop will offer a thorough, practical look at how business analysts,

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Leveraging customer feedback to drive business success

Event: Predictive Analytics World, Chicago 2014 Presentation:  “Open Your Eyes and Ears: Leveraging Predictive Analytics and Alternative Data Sources to Improve the Customer Experience Speaker:  Steven Ramirez, CEO, Beyond the Arc, Inc. Date: Tuesday, June 17, 3:05 – 3:25 p.m. Register online > In today’s competitive market, the name of the game is customer experience,

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Beyond the Arc leading workshop at the 2014 Sentiment Analysis Symposium

Workshop: “Customer Insight Analytics” Where: Sentiment Analysis Symposium, New York, NY Date: March 5, 2014   Time: 1:30 – 5:00 p.m. Register Today: http://www.sentimentsymposium.com/registration.html   How can you leverage “human data” —sentiment, emotion, behavior and connection—to meet key business objectives and build stronger, more profitable customer relationships? Join us in March at the 2014 Sentiment Analysis

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Moving the goal posts – Variable ticket pricing comes to the NFL

Bruce Johnson, Chief Data Scientist Nick Baldocchi, Fantasy Football League Champion For many years, the NFL has tried to bolster ticket sales to undersold games by blacking them out on television. But as that option may soon be off the table, many NFL teams have been considering a new ticket pricing model. This week, the

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Is your company prepared for the influence of social and mobile?

Social media and mobile technology are enabling consumers to drive brand perceptions and reshape buying behaviors. With social media, people can draw on the wisdom of the crowd to find the best products and pricing, and rely on recommendations from their trusted network of friends. As this technology-enabled bargain hunting makes its way into everyday

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Beyond the Arc live highlights from Finovate Fall 2013 – Day 2

Your bloggers for FinovateFall 2013: Steven Ramirez & William Mills III Steven J. Ramirez is CEO of Beyond the Arc, Inc., a management consulting firm that combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. The company’s social media data mining helps clients improve their

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