There are some simple ways that you can begin to monitor your brands and your company in social media. When you’re just getting started, here are a few options courtesy of Alexandra Barcelona’s blog:
“searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.”
“Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.”
“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.”
For a more complete list of analysis tools, Ken Burbary has created A Wiki of Social Media Monitoring Solutions that includes:
“Radian6 was created with the idea that companies need to be listening to the social web in order to effectively participate.”
“Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources.”
“Combining powerful automated analysis with expert human interpretation, Cymfony provides research solutions that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees.
What tools do you use for social media monitoring and analysis? Please share your comments below.
Beyond the Arc, Inc. is not providing an endorsement of any of the tools mentioned in this article.