Tag Archives: brand strategy

Gain insights from a customer community

Gaining Insights through a Customer Community

We think that a customer community is a great way to help make your organization more customer-centric. Creating a shared vision and strategy aligns your team around a single focus: the customer. Which in turn helps build strong internal relationships, communications and operations. By elevating the voice of the customer, the inner workings of your

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How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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