When your company takes on a merger or acquisition, you may see great opportunities, but you should also keep a sharp eye on how the transition affects your customer experience. With all the challenges of change–how do you retain customers and strengthen brand loyalty so you can capture the full value of the deal? In [...]
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“The less people know, the more they yell.” – Funny, but true, this quote by bestselling author Seth Godin highlights why effective communication is key. Your company’s change initiative may aim to introduce a new IT system, reduce costs through a reorganization, or evolve your brand positioning. If you want to successfully manage such an [...]
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Would you like to boost the power of your brand – every time you communicate with customers? You can help your internal team write messaging that reinforces your brand by providing one-page reference tools, brand-related FAQs, training, and more. One-page reference tools. With the workload of today’s staff, it’s easier for employees to use a [...]
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Recently I had the pleasure of joining employee communications colleagues in an interview conducted by Elizabeth Castro of O’Malley Hansen Communications. Nate Riggs of Social Business Strategies, Kevin Johnson of BT (formerly British Telephone), Rachel Allen of London Overground Rail Operations, and I took part in a far-ranging conversation that touched on myriad topics. Among [...]
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Email is an excellent business communications tool. However, an organization’s employees may be receiving messages they find difficult to understand or of limited usefulness. Confronting the Email Deluge Given the ubiquity of email as a corporate communications medium, a Beyond the Arc client chose to focus on internal email improvements as a high priority. Our [...] |
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