Tag Archives: Marketing Analytics

Content Marketing

CONTENT MARKETING = CONTENT + STRATEGY

Content marketing is more than a buzz phrase. It’s a powerful way for businesses to connect with key audiences by discussing topics that have meaningful impact. Letting your expertise shine through content like blogs, case studies, and whitepapers can be an effective tactic, especially as traditional advertising is losing ground in the battle for people’s

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Couple on social media

5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

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How the Internet of Things (IoT) will change the future of marketing

With the rise of the Internet of Things (IoT), marketing and customer engagement guesswork is a thing of the past. Connected devices and services are popping up everywhere, delivering data on usage, behaviors, and experiences –as they happen. These real-time, actionable insights are introducing unprecedented opportunities for businesses to know what to promote where and

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Free Workshop 4/23: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, April 23 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. Check out our previous blog to discover what kinds of business problems you can be solved with predictive analytics. When: April 23, 2015 10:00 am

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Is the CMO the new CIO?

Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right

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Grow your business by leveraging insights from public data

Effective marketing often relies on competitive analysis and consumer research to help identify unmet needs and craft targeted strategies. For Chief Marketing Officers in mortgage, publicly available public data compiled through the Home Mortgage Disclosure Act (HMDA) and U.S. Census Bureau can provide a powerful launch point for developing a deeper understanding of their markets

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Privacy concerns with big data marketing

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all in

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Free Workshop: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, November 13 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. When: November 13, 2014 10:00 am – 2:00 pm Where: IBM Innovation Center San Francisco, CA In this free 4-hour workshop on

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Data mining your way to a more efficient business

Your business already gathers a large amount of data—why not put it to work for you? Data mining with predictive analytics can yield you a robust, comprehensive view of your customer experience. Imagine identifying positive trends you can leverage to increase profitability, or uncovering emerging issues so you can reduce risk with early preventive action. With such meaningful

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