Tag Archives: media relations

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2017 Snapshot: 3 Top ways we helped our clients succeed

Communicate. Analyze. Engage. Every business needs to do it to attract and keep customers, but getting it right can be a challenge. That’s the heart of what we do at Beyond the Arc. As we wind down the year, we’re taking a look back at some highlights of how we helped companies advance their business

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Four Components to Proper Media Training

Media training may conjure images of well-healed consultants prepping executives for 60 Minutes interviews, but preparing spokespeople for interviews with news outlets is a necessary business norm… even for the non-profit that grants the occasional interview to their hyper-local news blog. Large companies are attuned to training leaders for time spent with the media. But

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Transforming your public relations with content marketing and social media

Traditional news media play an important role in enabling companies to tell their stories. Although broadcast viewing patterns have changed, according to consumer research from Gallup more than half of Americans still cite television as their main source of information about current events. Remarkably, this holds as true for an 18-year-old Millennial as it does

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