Tag Archives: Predictive Analytics

3 Key strategies for applying predictive models to improve ROI across your organization

Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges:  How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers deliver the

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The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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Fintech and Financial inclusion

Fintech entrepreneurs tackle financial inclusion in Africa

Small and medium-sized businesses (SMB) have been engines of growth in countries around the world. Last month, there was news from Lagos, Nigeria, that a new online financial services platform – Lidya – will be offering loans and banking services to small businesses across Africa. This is a major step forward for global financial inclusion.

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A Sneak Peek Into This Year’s Text Analytics World Chicago, June 21-22

Every year, leaders in the field gather at Text Analytics World to discuss practical solutions, new approaches, and the most interesting applications of text analytics. This year’s conference will take place June 21-22, 2016 at Hilton Chicago, and is open to professionals interested in expanding their capacities in big data and analytics. This year’s program

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Building customer empathy with insights from advanced analytics

Co-author: David Julian Can your customers “feel the love”? It’s more important than ever to build a customer-centric organization that infuses a sense of empathy into every customer interaction. Creating a positive emotional connection to your brand can be a powerful driver to increase customer retention and profitability. It usually starts by finding and fixing

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Free Workshop 4/23: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, April 23 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. Check out our previous blog to discover what kinds of business problems you can be solved with predictive analytics. When: April 23, 2015 10:00 am

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Is the CMO the new CIO?

Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right

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Free Workshop: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, November 13 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. When: November 13, 2014 10:00 am – 2:00 pm Where: IBM Innovation Center San Francisco, CA In this free 4-hour workshop on

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