Billing disputes are the number one reason for credit card customer complaints, and . Not only does this put credit card providers at risk of losing business, it may cost them plenty if the Consumer Financial Protection Bureau (CFPB) detects any regulatory or compliance issues. Just ask Capitol One, Discover, and American Express who received [...]
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With Consumer Financial Protection Bureau (CFPB) as watchdog, credit card issuers face increased risk of punitive action unless they detect regulatory issues early on and take quick action with improvements. Last year the CFPB slapped multi-million dollar fines on Capitol One, Discover, and American Express for deceptive or illegal marketing practices with credit card customers. [...]
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With increasing regulatory challenges in a competitive landscape, today’s financial institutions need to keep a close eye on reducing complaints. The Consumer Financial Protection Bureau (CFPB) made this even tougher last summer when their customer complaint database was made public. Beyond the Arc’s ongoing analysis of the CFPB database has shed light on the top [...]
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Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges: How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers deliver [...]
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Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, who may respond to similar messaging. However, it does not tell you exactly which of your customers need which messaging. Data mining helps you increase marketing effectiveness so you can deliver the right message to [...] |
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