Tag Archives: Predictive Analytics

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Building customer empathy with insights from advanced analytics

Co-author: David Julian Can your customers “feel the love”? It’s more important than ever to build a customer-centric organization that infuses a sense of empathy into every customer interaction. Creating a positive emotional connection to your brand can be a powerful driver to increase customer retention and profitability. It usually starts by finding and fixing

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Free Workshop 4/23: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, April 23 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. Check out our previous blog to discover what kinds of business problems you can be solved with predictive analytics. When: April 23, 2015 10:00 am

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Is the CMO the new CIO?

Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right

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Free Workshop: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, November 13 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. When: November 13, 2014 10:00 am – 2:00 pm Where: IBM Innovation Center San Francisco, CA In this free 4-hour workshop on

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Data mining your way to a more efficient business

Your business already gathers a large amount of data—why not put it to work for you? Data mining with predictive analytics can yield you a robust, comprehensive view of your customer experience. Imagine identifying positive trends you can leverage to increase profitability, or uncovering emerging issues so you can reduce risk with early preventive action. With such meaningful

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Using predictive analytics to transform the banking industry

With anytime online access and mobile capabilities, banking is becoming more convenient than ever. We can manage our accounts from anywhere we are, transfer money via text message, and make a deposit with just a snapshot of a check. As convenience is evolving to meet consumer demands, financial institutions face greater challenges to compete in

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Boost your marketing ROI with predictive analytics

With unprecedented access to numerous competing brands, consumers are more empowered than ever. It’s no longer enough to sell a good product or service; your customers want personalized solutions. But how do you match the right offers to the right customers for more profitable results? With predictive analytics, you can leverage multiple data sources to

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A multi-million dollar growth spurt as the CFPB turns 3

Last week, the Consumer Financial Protection Bureau (CFPB) turned 3 years old.  When the CFPB launched in July 2011, it wasn’t clear what power this regulatory progeny of the Dodd Frank Act would wield.  Today, there is no doubt about the agency’s authority.  With 9 products in its ever-increasing purview, the CFPB now hosts over

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Big Data Monetization in Telecoms – North American Summit

July 15 – 18, 2014  Las Vegas, NV Brandon Purcell, Data Science Team Lead at Beyond the Arc, Inc. As chairman for the North American Summit on Big Data Monetization in Telecoms, our Data Science Lead, Brandon Purcell touched on some of the biggest Big Data related challenges and opportunities facing businesses today: How to

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