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Event Marketing :: Angie, VP of Integrated Marketing

Event Marketing :: Angie, VP of Integrated Marketing 2017-08-09T18:56:27+00:00

Angie’s top needs for event content marketing:

  • Consistent, compelling messaging across all touch points
  • Quick turnaround
  • Adapt key takeaways to different audiences

Why she needs help:   Her company has a big presence at key events throughout the year, and that means many diverse content needs. There’s always too much to do and too little time, so she needs help with messaging and design for everything from collateral and lead-gen emails, to booth signage and demo scripts. Plus blogs and social media — before, during, and after the events.

How Beyond the Arc supports event marketers like Angie:

  • We’ve got a proven track record of high quality at a fast pace
  • Your success is our success, so we make sure you get everything you need, when you need it
  • We’re seasoned pros for promotion, presentation, and PR to maximize the value of your events

Gearing up for an event is always crazy. I need an outside partner who understands the business and can jump in wherever we need help, especially for last minute or unexpected needs.

Our take on event content marketing

It’s important to engage people across the lifecycle of an event – before, during, and after. That starts with understanding key drivers for attendees, so you can message the right way and in the right channels to boost registration. During the event, live blogging and video highlights are a great way to build buzz. And afterward, it’s critical to keep momentum going, increasing engagement with follow-ups such as email and social media campaigns, or blogs on hot topics of interest.

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