Our take on event content marketing
It’s important to engage people across the lifecycle of an event – before, during, and after. That starts with understanding key drivers for attendees, so you can message the right way and in the right channels to boost registration. During the event, live blogging and video highlights are a great way to build buzz. And afterward, it’s critical to keep momentum going, increasing engagement with follow-ups such as email and social media campaigns, or blogs on hot topics of interest.
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