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Increase brand awareness through digital news channels

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Amplify engagement for media and community events

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Transform negative sentiment into winning customer experiences

SHAPE Tech Expo

Helped AT&T successfully launch first-ever Shape expo

Success Snapshots as AT&T’s PR agency of record across Northern California and Northern Nevada

Amplify impact of campaigns

AT&T’s most important public service campaign, “It Can Wait” aims to stop distracted driving fatalities. We help the company get the message to millions of Californians through events, co-sponsorships, and media coverage.

Improve crisis communications

Natural disasters and vandalism are hard realities. To help AT&T manage these events, we coordinate gathering, fact checking, and sharing of complex information, keep the media informed, and work to preserve and advance AT&T’s reputation.

Promote industry-leading innovations

To highlight ongoing efforts such as AT&T’s Stores of the Future and new blazing-speed fiber optic network, we craft well-managed stories for regional news and social media.

How we help businesses increase the value of earned media

MEDIA RELATIONS to inspire interest and deepen brand connection through engaging stories with local/regional appeal

SOCIAL MEDIA to spark conversation, listen and respond to promote positive customer experiences and reduce risk

PR to drive sustained, quality coverage in target media, and build public and local government support for brand initiatives

CONTENT MARKETING to inform and engage customers with compelling, helpful information about your brand and offerings

PR Agency San Francisco and Silicon Valley:

Clients benefit from all of the advantages that we can provide as a local PR agency in San Francisco and Silicon Valley. This includes leveraging our relationships with journalists and influencers in TV, print, online, and social media. We also have an extensive network of organizations operating throughout California, that we can leverage to create co-marketing and promotional opportunities.

As AT&T’s regional PR agency San Francisco, we have helped our client to secure the #1 position in Share of Voice among their competitors. We generate over 100 news stories per month in San Francisco, San Jose, Sacramento, Fresno, Eureka, Modesto, Salinas, Santa Cruz, Reno, and other key cities throughout the region. Beyond the Arc executives serve as official media spokesmen and are frequently quoted by the press.

Throughout the year, stories have appeared on all of the TV news programs in the San Francisco Bay Area, including the local affiliates for ABC, CBS, NBC, and Fox. Press coverage includes stories in the Mercury News, Fresno Bee, San Francisco Chronicle, Sacramento Bee, Ukiah Daily Journal, Press Democrat, and more. We work with reporters every day at the TV stations, newspapers, radio stations, and blogs located throughout Northern California and Northern Nevada.

Internet of Things (IoT)

AT&T is a leader in IoT technologies for consumer, commercial, and industrial applications. We’ve helped to tell clear and simple stories about IoT, educating local press to generate both business and consumer lifestyle coverage.

To spark an IoT dialog in social media, Beyond the Arc initiated our #IoT100 campaign on Twitter.

Let’s talk about what you need

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