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2017 :: In the News

BTA Recognized by CIO Review - Top 20 Firm

Steven J. Ramirez, CEO

As head of business operations, Steven leads teams specializing in customer experience strategy, data science and analytics, strategic communications, PR and social media.

We help our clients build strong customer relationships, improve service and manage risk, advance key initiatives, and drive a customer-centric culture. More about Steven…

2015 :: In the News

12.21.15 (Financial Brand) Top 10 Retail Banking Trends and Predictions for 2016
9.24.15 (Financial Brand) Account Opening and Onboarding Solutions Dominate Finovate
8.18.15 (Destination CRM) At CRM Evolution, Relevance and Incremental Improvement Are the Keys to Company Growth
7.18.15 (Banking Exchange) Is Big Text the Next Big Thing?
7.15.15 (IG) Predictive Analytics – Enterprise Alchemy
6.2.15 (Financial Brand) 3 Fintech Innovation Trends Banking Should Watch
5.10.15 (Predictive Analytics Times) Leveraging Open Data: Improve Customer Experience and Drive New Market Opportunities
5.1.15 (Mortgage Banking) Five Business Opportunities You Can’t Ignore
4.1.15 (Servicing Mgmt) Using Consumer Feedback to Reduce Risk
4.1.15 (TechTarget) Analytics boost the customer experience in multiple channels
4.1.15 (ABA Bank Marketing) Leveraging Mobile Technology
4.1.15 (Scotsman Guide) Attract More Customers With the Right Nectar
2.20.15 (Enterprise Apps Today) 6 Tech Trends Shaping Financial Services
2.1.15 (Destination CRM) Predictive Analytics Will Be a $2.3 Billion Market by 2019
1.13.15 (Bloomberg Banking Report) Growing Complaint Volume to CFPB Reveals Consumer Sore Spots, New and Old
1.1.15 (Transaction News) Predictions 2015

2014 :: In the News

12.29.14 (SecureIDNews) The true cost of identity
11.21.14 (1to1 Media) Want to Drive Action With Your VoC Program? Cater to Your Internal Customers!
10.21.14 (Bank Director) What’s Working and Why (pdf)
10.21.14 (American Banker) One Man’s Creepy Is Another’s Targeted: Data-Privacy Gray Areas
1.10.15 (Scotsman Guide) Blast Off With Public Data (pdf)
9.5.14 (1to1 Media) Find Your Partner On The Path To Customer Obsession
8.26.14 (American Banker) How To Enhance Your Mobile App-eal
8.22.14 (CustomerThink) CRM Evolution 2014 Conference Re-cap
7.17.14 (ABA Banking Journal) Branch closures hit suburbs hardest
7.1.14 (Mortgage Banking) Turning Lemons into Lemonade (pdf)
6.24.14 (SupplyChainDemand Executive) Research Firm SourcingLine Compiles List of Preeminent Big Data Companies
6.13.14 (Fortune) These big data companies are ones to watch
6.1.14 (American Banker) Metrics & Measures – Customer Complaints
5.19.14 (DataInformed) Use Predictive Analytics to Improve the Customer Experience
5.14.14 (CIOReview) Top 100 Most Promising Big Data Companies
5.1.14 (Bank Systems & Tech) Banks Position Themselves For Mobile Banking 2.0 (pdf)
4.23.14 (BAI Banking Strategies) Heading Off Complaints at the Database
3.17.14 (CMS Wire) The Dollars and Sense of Sentiment
2.25.14 (DataInformed) Leveraging Regulatory Data to Improve the Customer Experience
2.12.14 (Bank Credit News) Customer Experience
2.1.14 (SourcingLine) Top Big Data & BI Consulting Companies (Beyond the Arc named a Market Leader)
2.1.14 (National Mortgage Professional) Social Media Analysis in Lending: The New Frontier for Growing Business and Satisfying Customers
2.1.14 (TAG Radio FinTech Podcast) Social Media Analysis in Lending: The New Frontier for Growing Business and Satisfying Customers
1.31.14 (William Mills Agency) Bankers as Buyers 2014 Report
1.20.14 (1to1 Media) Giving Data a Seat in the Boardroom
1.3.14 (Fox Business) Banks Take Baby Steps Into Social Media
Jan 2014 (CIO Review) Powering Consumers with Big Data

2013 :: In the News

12.31.13 (Bankrate.com) Banks baby-step into social media
12.1.13 (Mortgage Banker) Know Thy Customer
11.1.13 (Scotsman Guide) Uncover a Treasure Trove of Data (pdf)
10.31.13 (CIO Review) Transforming Business through Advanced Analytics
10.1.13 (Financial Brand) Mining the CFPB Complaint Database to Improve Your Customer Experience
9.30.13 (FinTech Insights) Using social media in banking for customer insights and managing risk
9.6.13 (ABA Banking Journal) Segmentation matters more than ever
9.1.13 (ABA Bank Marketing) Other Ways to Gauge Customer Satisfaction
7.26.13 (ABA Banking Journal) Gearing Up for Social Media Risk Management
7.10.13 (BAI Banking Strategies) Leveraging CFPB Complaint Data
5.12.13 (ABA Banking Journal) Transform your bank with social media insights
5.1.13 (American Banker) Discover Ads Brag About Treating Cardholders Fairly
5.1.13 (Scotsman Guide) Divide and Group Your Client Base
4.26.13 (TechPresident) CFPB’s Search For Better Data On Consumer Complaints
4.15.13 (Avantus) Lenders and brokers already changing with CFPB complaint database
4.10.13 (Federal Register) CFPB Rules & Regulations (BTA cited pg 4)
4.4.13 (Businessweek) Banks Roused by the CFPB’s Database of Complaints
3.26.13 (Bloomberg) Upper West Side Joins Boca in Most Credit-Card Complaints
3.11.13 (Bank Innovation) Increasing Customer Acquisition and Retention with Predictive Analytics
3.7.13 (ABA Banking Journal) Staying ahead of customer complaints using social media
2.12.13 (ABA Banking Journal) Shrinking the Experience Gap
2.1.13 (ABA Banking Journal) Is Social Media (Really) Paying Off for Your Bank?
2.1.13 (National Mortgage Professional) The Customer Experience as a Competitive Advantage
1.31.13 (FinExtra) Banking Leaders Predict Retail Banking Trends for 2013
1.10.13 (ABA Banking Journal) Using CFPB’s Complaint Database to Retain Customers

2012 :: In the News

12.18.12 (Digital Draw) Find the ROI in Social Media Campaigns
12.1.12 (ABA Banking Journal) The acceleration of analytics
12.1.12 (Executive Travel) How Data Mining Impacts Your Travel
11.16.12 (ABA Banking Journal) After Sandy: Maintaining a positive customer experience
10.19.12 (ABA Banking Journal) MARKETING: Listening to the voice of the customer
10.12.12 (BAI Banking Strategies) Learning from Customers in Social Media
9.13.12 (DataInformed) Improving the Effectiveness of Customer Sentiment Analysis
9.4.12 (Loyalty360) Five Best Practices for Voice of Customer for Financial Services
8.24.12 (ABA Banking Journal) Maximizing Twitter for better social media success for your bank
7.6.12 (ABA Banking Journal Changing Negative Social Sentiment into Positive Customer Experiences
7.1.12 (Loyalty Management) The Many Roles Social Media Plays in Loyalty (pdf)
6.1.12 (Credit Union Magazine) Social Media – It’s time to gauge its effectiveness
5.11.12 (CU Management) Social Media and Complaints: Transform negative sentiment into a winning customer experience
5.9.12 (DestinationCRM) Beyond the Arc Launches Voice of the Customer Service for Financial Institutions
5.9.12 (Contact Center Solutions) Beyond The Arc Launches Voice of the Customer Consulting Service
4.30.12 (ABA Banking Journal) Are Banks Ready for Pinterest?
3.19.12 (CU Management) Social Media: A Business Tool for Credit Unions?
3.6.12 (InformationWeek) Clarabridge Adds Alerts To Social Media Analytics
2.17.12 (TMCnet) Beyond the Arc Expands Voice of the Customer Solutions
2.15.12 (DestinationCRM) Beyond the Arc Partners with Clarabridge to Expand VoC Offerings
2.13.12 (CU Management) Member Experience and Your Credit Union’s Brand
1.18.12 (BAI Banking Strategies) Social Media for the Bottom Line
1.16.12 (ABA Banking Journal) Making Sense of It All: Don’t underestimate social media impact
1.16.12 (CU Management) The State of Social Media for Credit Unions
1.4.12 (TMCnet) Beyond the Arc Selects Attensity’s CEM Solutions
1.3.12 (American Banker) Social Media’s Passive Risk
1.3.12 (American Banker) Beyond the Arc, Attensity Partner on Social Media Analytics
1.3.12 (DestinationCRM) Beyond the Arc, Attensity Team Up
1.1.12 (TransactionNews) Banking Industry 2012 Predictions/Outlooks