Marketing Analytics

How can we help? Suppose you’re Chief Information Officer, like Sergei…

Key Responsibilities

  • Maintain stable systems for storing operational data
  • Make data available to run campaigns, evaluate results, build predictive models, and assign lead flows
  • Develop a platform with data structures to accommodate everything, and run with high reliability and low cost

Top Needs for a Marketing & Sales Platform

  • Deliver reliable IT services to support sales
  • Define uses cases for predictive analytics to support marketing, sales, and CRM
  • Ensure systems provide robust value with scalability, interoperability, and data integrity

Typical Project Needs

  • Define requirements for a technology platform for operations that also supports flexible and iterative needs of marketing and sales
  • Develop use cases based on real business challenges and scenarios
  • Create a roadmap to help IT plan for the changes and ensure stability across the board

How Beyond the Arc supports CIOs like Sergei

  • We can translate marketing and sales needs into use cases
  • We show how data flows are not always linear so IT can plan appropriately
  • We help IT understand special data staging and data history needs that predictive analytics uses to support marketing and sales

Let’s start a conversation

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Helping you optimize marketing

The goal of technology goes beyond simple execution of sales and delivery of services. Modern marketing and sales systems require broader capabilities including sandbox space for data science experiments, and the ability to administer campaigns that track customers, campaign exposure, and outcomes.

Beyond the Arc can help IT organizations bridge knowledge gaps in order to define robust and scalable IT implementations.