The many roles social media plays in loyalty

If your business is measuring social media success simply by counting likes and tweets, it’s time to dig deeper. The real value comes when you align your efforts with key business objectives such as increasing customer acquisition, converting online engagement into commerce, and improving customer retention rates. Text analytics can help you make sense of all the social data out there, from quickly identifying issues for early resolution to spotlighting opportunities for increasing engagement and brand loyalty.

 

 

Learn more in our recent article in Loyalty Management magazine >