Is your company challenged with trying to strengthen your brand through greater customer satisfaction and fewer complaints? Do you need to boost marketing ROI with higher response rates?
In the October 2013 issue of CIO Review magazine, the article about Beyond the Arc titled “Transforming Business through Advanced Analytics” highlighted our deep expertise in data science and innovative analytics for solving many key business problems.
Advanced analytics deliver the power to uncover customer pain points, identify emerging issues, and segment customers for more tailored and profitable marketing. Using predictive analytics, text analytics, and social business analytics—that tap into a wide range of strategic consumer data sources—companies can identify ways to make targeted improvements and build brand loyalty.
In short: Analytics can be a powerful tool for staying ahead of the competition.
To learn more about how your business can benefit from data science and advanced analytics, check out the full CIO Review article about Beyond the Arc.