“By observing conversations on Facebook, Twitter, and LinkedIn, we understand what the actual needs of customers are, the problems they face, and use the same data to identify opportunities.” – Steven J. Ramirez, Beyond the Arc, Inc.
Source: CIO Review, “Beyond the Arc: Transforming Business Through Advanced Data Analytics,” Thomson Antony. November 2013.
Is your company challenged with trying to strengthen your brand through greater customer satisfaction and fewer complaints? Do you need to boost marketing ROI with higher response rates?
In the October 2013 issue of CIO Review magazine, the article about Beyond the Arc titled “Transforming Business through Advanced Analytics” highlighted our deep expertise in data science and innovative analytics for solving many key business problems.
Advanced analytics deliver the power to uncover customer pain points, identify emerging issues, and segment customers for more tailored and profitable marketing. Using predictive analytics and text analytics —that tap into a wide range of strategic consumer data sources—companies can identify ways to make targeted improvements and build brand loyalty.
Beyond the Arc named one of the Top 20 Most Promising Data Analytics companies
CIO Review, October 2013
In short: Analytics can be a powerful tool for staying ahead of the competition.