The quick take on marketing ROI
Utilizing predictive analytics in marketing can help companies improve their marketing ROI. While the examples in the video are from the financial services industry, the insights apply to B2C marketing in any industry.
By defining business goals, choosing the right data sources, cleaning and processing data, analyzing it, implementing and tracking results companies can turn big data (and even smaller datasets) into valuable insights.
However, there are several challenges in capturing marketing ROI from big data analytics. Companies will need to address data volume and quality, analytics skills and resources, integration with existing systems, data privacy and security, and measuring ROI.
A cross-sell use case demonstrates how big data analytics can help companies predict outcomes. In the webinar we highlight how to identify upselling and cross-selling opportunities, increase long term revenue, and boost marketing ROI.