Communicate. Analyze. Engage. Every business needs to do it to attract and keep customers, but getting it right can be a challenge. That’s the heart of what we do at Beyond the Arc. Here are some highlights of how we helped companies advance their business and their customer experience.
Communicate
Working with Cisco, we helped them expand their market share as the global industry leader in Internet of Things (IoT) platform technology. IoT is an exciting space – a global phenomenon that’s exploding with innovative technologies that are transforming how companies do business and driving tremendous growth.
But IoT introduces many unique and complex challenges that make companies reticent to take the plunge. That’s where we come in. As a key partner for strategic messaging, we helped Cisco tell their story and simplify the complex, to effectively engage prospective customers and win business.
One highlight was supporting the successful launch of a major new release of their IoT connectivity management platform. We created clear, compelling omni-channel communications — from lead-gen emails, social media, and digital ads, to a website refresh, blog articles, and thought leadership whitepapers.
Learn how our tech content marketing can help your business >
Analyze
Electric Power Research Institute (EPRI) is taking their research to the next level with AI/ML and natural language processing (NLP). EPRI is fueling insights in cutting-edge areas such as electric vehicles and smart grid, as well as air and water quality, solar and other sustainable energy initiatives.
To get there, EPRI is taking advantage of our practical knowledge in advanced analytics to help them develop an enterprise data science strategy. We conducted dozens of interviews with key stakeholders, identified use cases and approaches, and advised on technologies and tools.
Learn how our AI/ML analytics services can help your business >
Engage
As AT&T’s PR agency of record across Northern California and Northern Nevada, Beyond the Arc helped them emphasize their strengths as an entertainment company, a technology leader, and an active member of the communities they serve.
Along with raising awareness about AT&T’s initiatives and community involvement, we brought local and national attention to their keystone event of the year: the transformation of a flagship store in San Francisco into a major entertainment destination.
We started promoting the Game of Thrones storewide takeover in social media to drive traditional media exposure, and then parlayed that into all major news media covering the event.
Learn how our PR and media relations can help your business >
We appreciate the opportunity to help companies make exciting things happen – and we’re ready to help you too.