Consumers and businesses everywhere have had to rapidly adapt to a rollercoaster of uncertainty and volatility in the past couple years. More than ever, it has become mission-critical for companies to communicate with empathy, relevance, and tailored customer focus.
But that can be challenging. Often in relaying technical information, changing processes, or new business models, companies get caught up in details and policies, and forget about feelings. But building strong brand relationships often relies on helping customers (and employees) feel comfortable, confident, and reassured.
Need ideas for communicating better to build connection? Take advantage of our complementary white paper:
4 Strategies for Reassuring Customers