What is an example of using thought leadership content to accelerate the sales cycle?

To help close deals more quickly and drive sales engagement, Beyond the Arc agency partnered with Bankjoy to develop a monthly content calendar for blogs and whitepapers. For content creation, we proposed strategic topics that addressed key issues faced by Bankjoy’s target audiences. We then built out content with research and financial copywriting.

This thought leadership content aimed to highlight industry challenges that are being solved with the latest digital banking capabilities. No hard or soft sell, just underscoring the need for (and advantages of) solutions like Bankjoy.