Our Clients :: Media & Entertainment

From business strategy, content marketing, PR and digital media experiences, to machine learning analytics that drives decisions — we can help.

Our team includes specialists with many years working in the film and TV industry.

Client logos - media

SUCCESS SNAPSHOTS

Clients - AT&T It Can Wait Campaign

Amplify Campaign Performance

AT&T’s public service campaign, “It Can Wait” aims to stop distracted driving fatalities. As AT&T’s PR Agency for NorCal, we helped reach millions of Californians through social media, media coverage, events, and co-sponsorships.

Clients - Digital Media

Increase Digital Media Subscriptions

For one of the Top 5 newspapers in the country, we used machine learning with propensity modeling, to develop customer segmentation strategies and optimize online news subscriptions.

Clients - Media Cable

Advertising & Viewer Analytics

Helped a major cable media provider gain insights for carriage fee negotiations with television networks. We analyzed residential subscriber viewing behavior, at the program and network levels.

merger

Merger Integration

For a multinational assignment, we supported a client’s M&A media strategy to buy small cable TV MSO’s in Japan and Korea to combine into a larger business. Provided integration strategy, action plan and communications.

Fantastic job, Beyond the Arc team! Really proud of all of you!! To have our net sentiment at 13% when our nearest competitor is at 1 – 2% is truly astounding.

— Media Relations Director, AT&T Global Media Relations

analytics for digital news subscriptions

Download Case Study (pdf)

Increasing Digital Subscribers for a National Newspaper

Let’s chat about possibilities