Our Clients :: Media & Entertainment
From business strategy, content marketing, PR and digital media experiences, to machine learning analytics that drives decisions — we can help.
Our agency includes specialists with many years working in the film and TV industry.
SUCCESS SNAPSHOTS
Amplify Campaign Performance
AT&T’s public service campaign, “It Can Wait” aims to stop distracted driving fatalities. As AT&T’s PR Agency for NorCal, we helped reach millions of Californians through social media, media coverage, events, and co-sponsorships.
Increase Digital Media Subscriptions
For one of the Top 5 newspapers in the country, we used machine learning with propensity modeling, to develop customer segmentation strategies and optimize online news subscriptions.
Advertising & Viewer Analytics
Helped a major cable media provider gain insights for carriage fee negotiations with television networks. We analyzed residential subscriber viewing behavior, at the program and network levels.
Merger Integration
For a multinational assignment, we supported a client’s M&A media strategy to buy small cable TV MSO’s in Japan and Korea to combine into a larger business. Provided integration strategy, action plan and communications.
Fantastic job, Beyond the Arc team! Really proud of all of you!! To have our net sentiment at 13% when our nearest competitor is at 1 – 2% is truly astounding.
— Media Relations Director, AT&T Global Media Relations
Download Case Study (pdf)
Increasing Digital Subscribers for a National Newspaper
Let’s chat about possibilities