Improve Communication with Customers: Business Writing Skills and Customer Correspondence Training

Build stronger customer relationships and address challenges with writing skills in our live online workshops

Customized to meet the needs of your staff and managers, anyone writing consumer and B2B communications

Customized writing skills training

Deep industry expertise

Financial Services & Fintech    .    Wealth Management   .   Technology & IoT   .   Media & Entertainment

Communications training to increase customer focus

live online workshops

Writing skills training to overcome common challenges

live online workshops

Improve writing skills to improve communication with customers

live online workshops

A few thoughts about customer correspondence via email

Marketing emails can often tell a story with just a catchy headline and images, but customer service communications typically need more meat. However, all too often they end up as long, dense explanations of options, functionality, instructions or insights. That’s challenging for customers to read and understand in print or on a computer, but it can be torture on a phone.

It’s vital to adapt your writing style in these important communications because up to 75% of consumers check email on their smartphone. That means you need to say more with less, and do it in engaging ways.

You want to encourage customers to read your emails and take action as needed – because that’s what the business needs. And you want to help customers feel comfortable and confident – because that’s what they need.

To increase the effectiveness of customer service emails, we help clients simplify messaging with concise, plain language and easy-to-read visual layouts that help key takeaways stand out. Creating multiple variations for nuanced segments has also helped companies test different approaches to improve open rates and customer follow-through.

Want to improve communication with customers? Here’s how we can help:

Persona - Director of Content Marketing. I need stories that help win customers.
Personas - Marketing Manager. I need help to improve communication with customers at every touchpoint
Persona - VP of Integrated Marketing. I need help to boost engagement and improve communication for customer events