B2B Tech Marketing

Full-service tech content marketing agency to help you
increase lead-generation, sales engagement, and upsell.

strategy . creation . distribution

Tell Us What You Need

25+ YEARS EXPERIENCE IN TECHNOLOGY INNOVATION

B2B tech marketing
to improve every stage of sales cycle

research . writing . seo . design . production . distribution . metrics

Fast turnaround for tailored content on trending topics relevant to your business and audiences
Expertise in AI/ML solutions, cybersecurity, IoT and connected car, edge computing, and more
Creative strategies to extend the value of long-form B2B tech marketing content into ‘snackables’ for other channels

LET’S TELL YOUR STORY

our collaborative approach to tech content marketing

Assess your existing content and competitor content to spot opportunities

Interview your SMEs to ensure new content hits the mark and saves you time

Outline key concepts for whitepapers & blogs to nail the right focus and takeaways

Craft content to resonate with what matters most to your audiences

Extend the value of content by repurposing into blogs, social media and video

client success snapshots

B2B Technology marketing

Grow business with multi-channel content

For their IoT platform, we helped an industry leader attract more leads with engaging B2B tech marketing content for web, blogs, whitepapers, social media, digital ads, and demo scripts. Topics ranged from IoT security and client success stories, to edge computing, connected cars, and more.

Drive the sales cycle with thought leadership

To improve sales conversion for our client’s AI/ML credit risk analytics solution, we helped underscore the business case with blogs and whitepapers on trending industry topics relevant to their key audiences. We also helped increase brand awareness with new content for multiple web pages.

Increase sales with paid social campaigns

Our client improved sales for their renewable IT solutions by creating sponsored ads for targeted social media campaigns, driven by our tech content marketing strategy, copywriting, design, campaign management, reporting and analytics.

Want to see Samples?

89% of buyers say thought leadership enhanced their perceptions of a company,
and 49% say it influenced purchase decisions¹

Improve technology marketing ROI
with effective content strategies

Deliver great content, more cost-efficiently

We document your content strategy to align everyone, and help ensure we can quickly create the right B2B marketing content for the right audiences and channels.

Improve KPIs with content goals

Your goals should clarify the purpose and audiences to help determine the best content types, channels, and messaging for achieving better results.

Increase targeted engagement

To resonate better with key audiences, we can develop data-driven personas on needs, attitudes and behaviors that drive purchasing decisions with different segments.

Extend value by repurposing

Save time and money, deliver faster, and extend exposure (e.g., we can convert a whitepaper into short blogs, social posts, infographics, or videos).

25+ years experience in B2B tech marketing

We’re not just marketers. For years, our team has worked at the forefront of tech innovation, from startups to industry leaders.

We’re passionate about helping innovators gain traction to make a difference, so we specialize in content marketing for tech companies.

Make the business case for innovations. Boost brand awareness and attract qualified leads. Feed the sales pipeline to nurture and convert leads. You name it, we’re on it.

As a full-service B2B technology marketing agency — we help you create more impact, faster and more cost-efficiently.

Increase B2B tech marketing impact
with a data-driven customer value proposition

A well-planned, well-articulated value proposition
is the foundation for product positioning and messaging
that more effectively generates leads and helps close sales.

OUR END-TO-END SERVICES

Create personas to clarify your target customers

Research your B2B buyer segments and create data-driven personas that highlight needs, attitudes and buying behaviors.

Research competitor landscape and messaging

Evaluate competitor value prop themes and messages to identify ways to differentiate your selling proposition and positioning.

Develop value proposition themes and messages

Define value proposition based on research and personas, validate with clients and stakeholders, and refine per feedback.

Infuse new messaging into your B2B tech content marketing

Craft new value prop-focused content for your website, blogs, social media, digital ads, collateral, sales team pitch decks, and more.

WHAT HAVE WE WRITTEN ABOUT?

A sampling of tech marketing topics for clients

Improving lending conversions with machine learning lead scoring
Why cyberdefense fails at enterprise scale – and what to do about it
Protecting online investigations with managed attribution

Understanding the IoT Security Ecosystem (5-part series)
Why feature engineering is critical for better decisioning insights
Minimizing fraud risk with strategic data and machine learning