B2B Fintech Content Marketing

Beyond the Arc is a B2B fintech marketing agency and content strategy team serving startups and high-growth companies that offer platforms and AI-powered solutions for payments, lending, fraud prevention and more.

With strategy-first plans and tailored content creation, we help clients deliver clarity, credibility, and proof to increase leads and pipeline with bank, corporate, and fintech buyers.

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20 YEARS FINTECH EXPERTISE

Recognized experts in fintech innovation, financial services, and B2B buyer engagement. We bring unique insights & perspectives for fintech marketing that helps clients stand out and drive growth.

Wells Fargo
Bankjoy
Silicon Valley Bank
PayNearMe
bankpoint
FICO
GDS
Finovate
Zeta
BAI by Prosight
Ondot
BBVA
eGain
bizfi
Prosight

Engage B2B buyers across the client journey with
fintech marketing strategies and content

Our knowledge of fintech market trends and expertise in financial technology
helps startups and mature companies fuel sales growth.

Fintech Marketing Strategy (Positioning + GTM)

Tune your positioning and messaging to what bank and corporate buyers care about. We help you sharpen differentiation and build a GTM plan that improves qualified pipeline.

What you get:

  • Positioning + messaging framework
  • Research-backed buyer personas
  • Competitive insights (gaps + opportunities)
  • GTM content plan (mapped to buying stages & use cases)

Fintech Content Creation

Execute product marketing and thought leadership with a team that understands fintech buyers, capabilities, and compliance. Our fintech expertise helps you deliver content that clarifies the business value and accelerates decisions.

Common assets we produce:

  • Thought leadership (blogs, POV whitepapers, guides)
  • Product collateral and website content
  • Case studies and proof assets
  • Competitive talking points for Sales

Fintech Content Marketing Services

  • Payment technology content creation
  • Digital banking marketing campaigns
  • Fintech product launch GTM strategy and content
  • Fintech thought leadership content (blogs, videos, podcasts)
  • Fraud prevention technology marketing

Generative AI for Marketers

  • Strategic advisory to help you and your team increase productivity with AI-assisted workflow automation and ensure responsible AI use.
  • Prompt engineering to help you get more out of your AI tools to improve positioning, targeting, campaigns and more.

Book An Intro Call

How we help fintech startups increase B2B sales

Fintech innovators trust us because we understand the finance pain points of FIs and corporates,
and how to position modern solutions as the key to solve challenges and drive growth.

B2B marketing expertise

20 years providing marketing strategies and content to help banks and fintech companies attract and nurture leads, close deals faster, and boost customer lifetime value. Includes years as an agency partner for a bank dedicated to startups and venture-funded companies.

Fintech industry expertise

As marketing partner for 3 of the Top 5 U.S. banks and numerous fintech companies, we help market solutions in deposits, payments and lending, merchant services, embedded finance, and more. We know the domains, customer needs, and compliance issues.

AI & Generative AI expertise

We’re subject matter experts on AI, from helping clients market solutions, to advanced prompt engineering for automation, targeting and more, while ensuring compliant usage.

We’re an active partner in the startup ecosystem

We’re startup veterans who have worked in companies from launch to acquisition.
And we’re an agency partner for a national bank dedicated to the innovation economy.

Our unique blend of experience makes us an ideal marketing agency for fintechs.

marketing for fintech startups

How our fintech clients benefit

  • We have a 360o understanding of startup growth stages, fintech buyers, financial services and regulatory compliance.
  • We’re experts in technologies fueling fintech such as AI, cloud, APIs, identity verification, cybersecurity, IoT, and more.
  • Our fintech network connections (founders, VCs, bank innovation teams) enable us to spot emerging market dynamics and help clients track the competitive landscape.

Our fintech community involvement

  • Interview fintechs for case studies that clarify value and proof.
  • Deliver keynotes and moderate panels at Finovate, Fintech Meetup, etc.
  • Mentor founders via Launch Accelerator at UC Berkeley since 2017.
  • Chair of Silicon Valley M&A integration roundtables with insights to help startups position for partnerships or M&A.

Beyond the Arc is based in the SF Bay Area in the heart of fintech innovation.

Let’s Talk

Fintech marketing thought leadership

Beyond the Arc CEO Steven Ramirez talks with financial technology leaders.

Kathleen Pierce-Gilmore, SVP at Silicon Valley Bank
Embedded payments and embedded banking

Mike Duncan, CEO of Bankjoy
Building fintech innovations that scale

How engagements work for our fintech marketing services

STEP 1:
Discovery

Define goals, audiences, sales cycle, constraints

STEP 2:
Strategy

Develop positioning, personas, and GTM content plan

STEP 3:
Production

Create content and sales assets built to speed approvals

STEP 4:
Activation

Remix assets for campaigns, sales tools, speaking events

STEP 5:
Refine

Measure what resonates and update GTM plan

client success snapshots

Fintech content marketing

Our fintech expertise helps shape unique, buyer-focused content to increase pipeline momentum.

Payments platform — supported 50+ new client wins with thought leadership

Helped drive demand and sales with a steady pipeline of content on solving lenders’ top challenges. Topic strategy + content creation for blogs, research reports, POV papers, and social.

AI call center solution for FIs — boosted launch with a clear value story

Increased qualified leads by writing a flagship whitepaper and repurposing it into a blog series, focused on critical issues and fast-changing needs in banking customer service.

Card controls platform — generated more FI leads with insight-led content

Boosted urgency and buyer consideration with whitepapers and infographics highlighting consumer payment trends creating disruption for banks and credit unions.

Fintech events — improved event ROI by boosting reach and authority

Helped clients optimize event presence (Finovate, Money20/20, Fintech Meetup, NextMoney) with speaker talking points, social media, video interviews & podcasts, and co-facilitated sessions.

FINTECH CONTENT MARKETING CASE STUDY

How a Digital Banking Fintech Accelerates the Sales Cycle with Content Marketing

bankjoy and beyond the arc

A real-world look at how we supported fintech growth with thought leadership (tailored for banks and CUs), to shorten the path from interest to meeting.

READ THE CASE STUDY

Bankjoy whitepaper

Fintech content marketing topics
we’ve covered for clients

Breadth of expertise in fintech innovation across firms selling to banks, credit unions, and corporate buyers.

  • Payment technology

    Commercial cards and spend management, digital wallets, virtual cards, real-time instant payments, debit/DDA platforms, merchant services payment processing, ISO 20022 standards

  • Embedded payments

    Payments-as-a-Service, payment facilitation (payfac), FBO solutions

  • Digital banking

    Online account opening, mobile banking, neobanks

  • Fraud prevention

    AI fraud detection, biometric ID verification, KYC, digital card controls, virtual cards

  • Lending technology

    Alternative lending, automated loan origination, modern bill payment platforms

FROM OUR BLOG

Fintech marketing insights that might interest you…

Compliance-aware fintech marketing

Our compliance-first approach to fintech marketing helps our clients accelerate GTM.

Substantiate claims with evidence and clarify the scope

Align early on compliance red flags and approved language

Avoid over-promising messages that slow approvals or add risk

Include appropriate disclosures, and vet and cite sources

Frequently asked questions

The content that performs best is buyer-focused and grounded in priorities like revenue growth, cost and risk reduction, and retention. Most fintech marketers need a mix across channels (website, product collateral, email, and sales decks). The GTM plan should also include thought leadership from subject matter experts through bylines, social, speaking events, video and podcasts.

Beyond the Arc can support you end-to-end – Book an intro call.

We help you differentiate by focusing on needs and priorities of bank and corporate buyers. It starts with research-driven strategy (personas, competitive insights), positioning and messaging aligned to decision criteria. Then we turn that into a practical GTM content plan and create content for all channels, tailored to your segments and use cases.

Yes. Many clients start with a strategy sprint to sharpen positioning and messaging, define buyer personas, capture competitive insights (gaps and opportunities), and map a GTM content plan to use cases and buying stages. From there, we can support content creation, and focus on what will make the biggest impact first.

B2B buying cycles are long and complex, and fintech solutions can lose mindshare without regular, relevant touchpoints. A steady flow of content helps keep buyers engaged, nurtures leads, and strengthens organic visibility (including AI-driven search). It helps fintech firms stay in the conversation and close deals.

We build compliance into workflows early on. That means engaging stakeholders to clarify red flags and solution-specific considerations. It helps ensure we shape language so claims are accurate and defensible, and content can move through reviews with minimal rework.

Beyond the Arc’s team aims to add value from day one. It often means clarifying priorities, refreshing key messages, and creating targeted content that delivers quick wins while larger assets are in flight. Our fintech industry expertise and streamlined workflows help us deliver fast turnaround

Start with the fundamentals: a clear website story and a few thought leadership topics you can own. Build one strong flagship asset (a POV or research report), then repurpose it across channels to expand reach. And as soon as you can, prioritize proof (customer case studies, testimonials) that make it easier for B2B fintech buyers to choose your solution.

Need an agency partner that understands fintech compliance? Let’s talk – Book a strategy call.

Last updated 2026-02-03

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