Fintech Content Marketing

Help increase leads and sales engagement with our
full-service B2B fintech content marketing agency.

Book a 15 Min Strategy Chat

20+ YEARS EXPERIENCE IN FINTECH & FINANCIAL SERVICES

Fintech content marketing
to improve every stage of the sales cycle

STRATEGY CONSULTING & CREATIVE SERVICES

Fast turnaround for tailored fintech content on trending topics relevant to your business and audiences
Expertise in digital banking, credit card and lending, embedded payments and merchant services, wealthtech, risk modeling and analytics, and AI-powered customer service
Creative strategies to extend the value of long-form fintech content into ‘snackables’ for other channels

LET’S work together

client success snapshots

Fintech content marketing

Increase lead-gen with trending fintech topics

For our client’s card services platform, we helped them attract more financial institutions by creating ‘lead magnet’ whitepapers and infographics on trends in digital payments for use on their website and digital ads.

Power your launch with compelling fintech content

To showcase our client’s AI solution for banking call centers, we wrote an extensive whitepaper that improved sales engagement. To extend value, we then repurposed it into short articles to attract more leads through digital ads and social media.

Boost event ROI with digital promotions

As a fintech content marketing agency, we have helped many organizations increase attendance at events (live and virtual) with creative content including social media, live blogging, video interviews, and podcasts.

Let’s Work Together

FINTECH CONTENT MARKETING CASE STUDY

How a Digital Banking Fintech Accelerates the Sales Cycle with Content Marketing

bankjoy and beyond the arc

SEE THE CASE STUDY

question

Bankjoy faced long sales cycles with credit unions and community banks that were hesitant to invest in digital transformation.

How could Bankjoy move prospects down the funnel and close deals more quickly?

89% of buyers say thought leadership enhanced their perceptions of a company,
and 49% say it influenced purchase decisions¹

our collaborative approach for fintech content marketing

Assess your existing content and competitor content to spot opportunities

Interview your SMEs to ensure new content hits the mark and saves you time

Outline key concepts for whitepapers & blogs to nail the right focus and takeaways

Craft content to resonate with what matters most to your audiences

Extend the value of content by repurposing into blogs, social media and video

Improve fintech marketing ROI
with effective content strategies

Deliver great content, more cost-efficiently

We document your content strategy to align everyone, and help ensure we can quickly create the right B2B marketing content for the right audiences and channels.

Improve KPIs with content goals

Your goals should clarify the purpose and audiences to help determine the best content types, channels, and messaging for achieving better results.

Increase targeted engagement

To resonate better with key audiences, we can develop data-driven personas on needs, attitudes and behaviors that drive purchasing decisions with different segments.

Extend value by repurposing

Save time and money, deliver faster, and extend exposure (e.g., we can convert a whitepaper into short blogs, social posts, infographics, or videos).

Increase fintech marketing impact with a
data-driven customer value proposition

A well-planned, well-articulated value proposition
is the foundation for product positioning and messaging
that more effectively generates leads and helps close sales.

OUR END-TO-END SERVICES

Create personas to clarify your target customers

Research your B2B buyer segments and create data-driven personas that highlight needs, attitudes and buying behaviors.

Research competitor landscape and messaging

Evaluate competitor value prop themes and messages to identify ways to differentiate your selling proposition and positioning.

Develop value proposition themes and messages

Define value proposition based on research and personas, validate with clients and stakeholders, and refine per feedback.

Infuse new messaging into your B2B fintech marketing

Craft new value prop-focused content for your website, blogs, social media, digital ads, collateral, sales team pitch decks, and more.

20 years in the Silicon Valley fintech community

As a fintech content marketing agency based in the San Francisco Bay Area, Beyond the Arc is a part of the innovation ecosystem.

We participate in fintech events and forums, and track trends and emerging technologies to inspire strategic storytelling that helps our clients win business.

WHAT HAVE WE WRITTEN ABOUT?

A sampling of fintech content marketing topics for clients

Online Account Opening: Strategic Opportunities for Driving Growth
P2P Payments: Radical Transformation in the Payments Industry
Scaling Credit Unions and Banks with Digital-first Commercial Banking and Lending

3 Strategies to Build Buy-in for Digital Banking Transformation
Don’t Let Tech Giants Define the Next Generation of Digital Banking
How Millennials and Gen Z Can Power Growth for Financial Institutions