Merchant Services Digital Marketing
Help differentiate and drive sales in this highly competitive market
with our strategic merchant services marketing.
SUBJECT MATTER EXPERTS IN FINANCIAL SERVICES & PAYMENTS
Marketing strategies and content creation
Compliant content for website, blog, and social media to help payment processors meet more needs for small businesses to larger corporate customers.
Strategic positioning and messaging
Content to help differentiate payment processors that offer services such as payment gateways, virtual terminals, e-commerce APIs, Clover® Apps and more.
Thought leadership content
Blogs, whitepapers, and newsletters on payment industry topics and trends to increase credibility and engagement with business customers and prospects.
Merchant Services Marketing
to help grow payment processing revenue
STRATEGY CONSULTING & CREATIVE SERVICES
Value proposition development (including research-based positioning themes and messaging) focused on how your merchant services help businesses meet new payment demands and improve their CX
Digital marketing strategies and content tailored to the payments needs of different business sizes from micro-merchants and small business, to midsize and larger corporations
Industry-specific content to address unique needs for accepting payments, from food trucks and restaurants, to e-commerce for retail and services, to professionals who want to offer online invoice payment
Marketing collateral to help business bankers drive branch referrals for merchant services
Pitch decks, email templates and sales enablement tools to support sales teams in nurturing merchant services leads to conversion
Faster marketing project completion with fewer iterations needed, based on our experience incorporating feedback from bank legal and compliance
client success snapshots
Merchant services digital marketing
Revitalize merchant services business with a new value proposition
A national bank needed to compete more effectively for merchant services customers and reduce churn with existing accounts. We helped them refine a new value proposition, and created believable messaging to resonate with both customers and internal teams.
To help teams put the new value proposition into action, we created a messaging playbook, training and quick reference tools for teams, and provided copywriting for digital collateral, enabling the bank to improve merchant services marketing, account servicing communications, customer service, and backoffice efficiency.
Compete with fintechs for merchant services clients with new positioning for niche markets
Our bank client serving growth companies was known for specialized business banking, but clients were rarely aware the bank also offered merchant services. We helped raise visibility and increase engagement with new product positioning and messaging focused on how the services solve challenges as companies grow.
We provided end-to-end marketing services: created research-based personas to clarify attitudes and buying behaviors; defined and validated value proposition and key messages; and created web pages (wireframes, copywriting, design) and pitch deck slides to support sales conversations.
Attract more leads with customer-focused merchant services marketing
Our bank client’s legacy marketing collateral for merchant services did not stand out or resonate with customers at the top of the funnel. Content focused on functions and equipment, rather than benefits from a business perspective.
Based on our expertise understanding the customer and payment processing, we refreshed digital collateral with financial copywriting that focused first on how businesses can meet more needs with the bank’s merchant services. We also designed versions to transition print collateral to digital.
Improve engagement with leads and existing business clients with industry insights
To grow the merchant services business at a leading bank, we helped them deliver thought leadership content on high-impact topics such as payment fraud prevention, reducing chargebacks, and more.
Our content creation included research, copywriting, design and production for newsletters, infographics, and video animations. This content helped improve sales engagement to nurture leads, and added value for existing relationships to support retention.
Services for merchant services digital marketing
MARKETING STRATEGY . FINANCIAL COPYWRITING . DIGITAL DESIGN
Develop positioning strategy for payment processing offerings
- Conduct research with prospects, customers and internal stakeholders
- Develop customer strategy and data-driven personas for target segments and specific use cases
- Define value proposition and positioning pillars as basis for merchant services marketing strategies and messaging
Define value proposition messaging tailored for target segments
- Create messaging framework with key messages relevant to different customer segments and needs
- Translate value proposition messages into deliverables such as webpages, digital collateral, sales team pitch decks, and banker referral talking points
Create blogs and social media to attract leads and drive conversion
- Suggest topics relevant to target audiences
- Write blogs including research and focus on SEO to improve search visibility
- Create social media including content strategy, writing, graphic design and video production
Refresh website and collateral to align with new positioning and customer needs
- Create wireframes, web copy, and design for new or revised web pages, and campaign landing pages
- Revise marketing collateral to infuse latest value proposition messages and ensure customer focus
- Develop content strategies and design to transition print brochures into digital collateral for easier, faster, cost-effective distribution
Merchant Services Marketing Packaged Solution
FOR COMMUNITY BANKS AND CREDIT UNIONS UNDER $12B in ASSETS
For small financial institutions that need to jumpstart digital marketing for merchant services, we offer a customizable, templated approach:
Strategic content focused on your primary customer segment and use case
Ready-made marketing plan with clear and simple action steps
Customizable marketing deliverables that can be branded by your team
Improve merchant services marketing ROI
with content strategies
Deliver great content, more cost-efficiently
We document your content strategy to align everyone, and help ensure we can quickly create the right B2B marketing content for the right audiences and channels.
Improve KPIs with content goals
Your goals should clarify the purpose and audiences to help determine the best content types, channels, and messaging for achieving better results.
Increase targeted engagement
To resonate better with key audiences, we can develop data-driven personas on needs, attitudes and behaviors that drive purchasing decisions with different segments.
Extend value by repurposing
Save time and money, deliver faster, and extend exposure (e.g., we can convert a whitepaper into short blogs, social posts, infographics, or videos).
Increase merchant services digital marketing impact
with a data-driven customer value proposition
A well-planned, well-articulated value proposition
is the foundation for product positioning and messaging
that more effectively generates leads and helps close sales.
OUR END-TO-END SERVICES
Create personas to clarify your target customers
Research your customer or member segments and create data-driven personas that highlight needs, attitudes and buying behaviors.
Research competitor landscape and messaging
Evaluate competitor value prop themes and messages to identify ways to differentiate your selling proposition and positioning.
Develop value proposition themes and messages
Define value proposition based on research and personas, validate with clients and stakeholders, and refine per feedback.
Infuse new messaging into your financial content marketing
Craft new value prop-focused content for your website, blogs, social media, digital ads, collateral, sales team pitch decks, and more.