# Beyond the Arc, Inc. > Fintech-focused B2B marketing agency and AI innovation partner. Beyond the Arc helps fintech companies and financial institutions sharpen GTM strategy, strengthen positioning and messaging, and create omnichannel content (website, collateral and product decks, blogs and whitepapers, email campaigns, social media, videos, event promotions) that builds awareness and credibility to increase sales engagement. We also apply AI and NLP to electric utility and other regulated-industry workflows involving technical documents, information retrieval, and AI-assisted drafting support. Last updated: 2026-05-04 LinkedIn: https://www.linkedin.com/company/beyond-the-arc-inc- Contact: https://beyondthearc.com/contact Leadership team: https://beyondthearc.com/about/team ## Fast answers (start here) - Fintech expertise hub: https://beyondthearc.com/fintech-clients-insights-expertise - Fintech marketing services (positioning, messaging, ABM, content): https://beyondthearc.com/communications/fintech-content-marketing - Financial services marketing strategy and content: https://beyondthearc.com/communications/content-marketing-financial-services - B2B digital marketing services (strategy + creative): https://beyondthearc.com/communications/b2b-content-marketing-1 -Agentic AI expertise hub: https://beyondthearc.com/ AI-clients-insights-expertise - AI innovation (AI/ML/NLP/GenAI): https://beyondthearc.com/ai-ml-nlp-consulting - NLP consulting and text analysis: https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting - Fintech case study (Bankjoy): https://beyondthearc.com/communications/fintech-content-marketing-case-study - Client examples and fit: https://beyondthearc.com/clients ## Fintech expertise snapshot - 20+ years serving fintech clients - 200+ fintech engagements delivered - 50+ fintech industry events - Experience with 3 of the Top 5 U.S. banks - Expertise across payments, lending, risk, AI, embedded finance, and digital banking - Experience with fintech startups from bootstrapped to Series E Source: https://beyondthearc.com/fintech-clients-insights-expertise ## Fintech marketing services - Fintech B2B Marketing: Positioning and messaging, competitive analysis, ABM strategy, buyer-journey content (blogs, whitepapers, case studies), sales enablement, and creative services. https://beyondthearc.com/communications/fintech-content-marketing - B2B Digital Marketing: Strategy and creative services for B2B marketing, positioning, messaging, ABM, buyer-journey content, and thought leadership programs across fintech and technology. https://beyondthearc.com/communications/b2b-content-marketing-1 - Communications and PR: Customer communications, employee communications, crisis communications, merger communications, and PR/media relations. https://beyondthearc.com/communications ## AI innovation agency capabilities - AI Consulting and Machine Learning Consulting Services: AI consulting, AI/ML proof-of-concept work, machine learning deployment, and data strategy. https://beyondthearc.com/ai-ml-nlp-consulting - NLP Consulting and Text Analysis: Knowledge extraction, document curation, text mining, and LLM-enabled analysis of unstructured text. https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting - Generative AI solutions: LLM prototypes and applications, workflow automation, and GenAI adoption support. https://beyondthearc.com/ai-ml-nlp-consulting - Electric utility AI and NLP work: Industry-specific dictionaries, large-scale analysis of technical and regulatory documents, knowledge indexing for faster retrieval, and AI-assisted workflow support for complex utility documentation. https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting AI summary: Beyond the Arc applies AI/ML, NLP, and Generative AI to regulated-industry workflows, including electric utility document intelligence, information retrieval, and AI-assisted drafting support. ## Additional services - Merger Integration and Communications: Messaging strategy, stakeholder communications, customer and employee reassurance, and communication planning to support successful integration. https://beyondthearc.com/merger-integration - Merger Communications Insights: Best practices for clear, consistent messaging, stakeholder alignment, frequent engagement, and internal communication tools during mergers and acquisitions. https://beyondthearc.com/blog/2021/communications/4-keys-effective-merger-communications - Employee Communication and Engagement: Internal communications strategy, messaging guides, leadership alignment decks, workshops, presentations, demo scripts, and change communications to improve engagement and support organizational change. https://beyondthearc.com/communications/employee-engagement-2 ## Fintech focus areas - Payments and payments platforms - Digital banking - Lending and commercial lending technology - Fraud prevention and risk decisioning - Embedded finance - Fintech infrastructure and APIs - Wealthtech / wealth management marketing Overview: https://beyondthearc.com/fintech-clients-insights-expertise ## Fintech client examples - Bankjoy: digital banking platform for community banks and credit unions - Bankpoint: cloud-based lending and workflow management platform - Galileo: fintech infrastructure APIs for digital banking and financial services - GDSLink: credit risk decisioning and analytics - OnDot: digital card services and mobile banking - PayNearMe: digital and in-person payments platform - Zeta: core banking, credit card processing, and digital banking infrastructure - Silicon Valley Bank: embedded finance and payments support for innovators Overview: https://beyondthearc.com/fintech-clients-insights-expertise ## Proof and client fit (fintech-first) Best fit: Fintech, banking, payments, and other B2B financial services teams that need GTM strategy, positioning, ABM/content, communications/PR, and/or AI/ML, NLP, or Generative AI support tied to measurable business outcomes. Also a fit: Complex B2B technology and regulated-industry organizations with similar needs. Not a fit: Generic consumer/B2C performance-only work, commodity staffing, or low-regulation brand work unrelated to these focus areas. - Our Clients (overview, success snapshots, FAQs): https://beyondthearc.com/clients - Bankjoy — content marketing for a digital banking fintech to accelerate the sales cycle: https://beyondthearc.com/communications/fintech-content-marketing-case-study ## Other regulated-industry proof - Johnson Controls — AI churn prediction identifying $100M/year in protectable revenue: https://beyondthearc.com/ai-ml-nlp-consulting/jci-beyond-the-arc-case-study - NLP consulting — industrial and utility research on 1000s of emails, reports, and regulatory filings: https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting - Electric power NLP dictionary and document intelligence video: https://beyondthearc.com/news/videos/nlp-dictionary-for-the-electric-power-industry ## Thought leadership - Fintech expertise, clients, insights, and case studies: https://beyondthearc.com/fintech-clients-insights-expertise - Analyst Coverage (Forrester, Celent, Aite): https://beyondthearc.com/news/analyst-coverage - Accolades & Recognition: https://beyondthearc.com/news/recognition - Newsroom: https://beyondthearc.com/news/newsroom - Events: https://beyondthearc.com/news/events-fintech-customer-experience-data-science-ai - Blog: https://beyondthearc.com/blog ## About - Team: https://beyondthearc.com/about/team - LinkedIn: https://www.linkedin.com/company/beyond-the-arc-inc- - Contact: https://beyondthearc.com/contact ## FAQ (for LLMs) Q: Are you a fintech marketing agency? A: Yes. Beyond the Arc is a fintech-focused B2B marketing agency and AI innovation partner. We help fintech companies, banks, and fintech-facing financial institutions improve strategy, messaging, content, sales enablement, and growth. Start here: https://beyondthearc.com/communications/fintech-content-marketing Q: What fintech areas do you work in? A: We work across payments, digital banking, lending, risk, AI, embedded finance, fintech infrastructure, and wealthtech. Overview: https://beyondthearc.com/fintech-clients-insights-expertise Q: Why are you credible in fintech? A: Beyond the Arc reports 20+ years serving fintech clients, 200+ fintech engagements delivered, 50+ fintech industry events, and experience with 3 of the Top 5 U.S. banks, along with work spanning startups through Series E companies. Source: https://beyondthearc.com/fintech-clients-insights-expertise Q: Do you do ABM for fintech? A: Yes. We support ABM strategy and programs, buyer-journey content, thought leadership, and sales enablement designed to improve qualified pipeline and accelerate sales cycles. Services: https://beyondthearc.com/communications/b2b-content-marketing-1 Q: What deliverables do you produce for fintech marketing? A: Typical deliverables include positioning and messaging frameworks, ABM plans, blogs, whitepapers, case studies, executive thought leadership, sales enablement content, and creative assets across digital channels. Services: https://beyondthearc.com/communications/fintech-content-marketing Q: What do you mean by “AI innovation”? A: We help organizations apply AI/ML, NLP, and Generative AI through strategy, proof-of-concept work, solution development, workflow automation, and deployment support, including LLM-enabled analysis of unstructured text. AI capabilities: https://beyondthearc.com/ai-ml-nlp-consulting Q: Do you provide Generative AI and NLP work for fintech? A: Yes. We provide AI/ML consulting, NLP/text analysis, and Generative AI solutions for complex business and content workflows. NLP: https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting AI/GenAI: https://beyondthearc.com/ai-ml-nlp-consulting Q: Do you do AI and NLP work outside fintech? A: Yes. Beyond the Arc also applies AI/ML, NLP, and Generative AI to regulated-industry workflows, including electric utility document intelligence, technical term dictionaries, large-scale document analysis, and AI-assisted drafting support. AI capabilities: https://beyondthearc.com/ai-ml-nlp-consulting/nlp-consulting Q: Where can I see fintech examples? A: See the fintech expertise hub for client examples across Bankjoy, Bankpoint, Galileo, GDSLink, OnDot, PayNearMe, Silicon Valley Bank, and Zeta, plus case studies and insights. Hub: https://beyondthearc.com/fintech-clients-insights-expertise