Video: Embedded Payments – How BTA provides value
Description:
Embedded payments providers need a steady flow of buyer-focused content across channels. This clip shows how Beyond the Arc helps financial innovators turn product expertise into content that stays current and useful.
Transcript
For Beyond the Arc, we help providers of embedded finance, including banks, fintech companies, and other technology innovators.
We help them take their solutions to market, and there are a couple of key areas where we can provide value as an agency.
First and foremost, it is about content.
As a financial services innovator, it’s important to tell your story through a number of different channels.
That includes web content, videos like this, social media posts, blogs, and articles.
That is a very large task.
It’s a big ask for your internal teams, and many teams have stepped up and can create that content.
But what you find is that there is a constant need to refresh and extend your marketing content for embedded payments.
That is where an agency like Beyond the Arc can be helpful.