Video: How Beyond the Arc helps bring embedded finance solutions to market

Hi, I’m Steven Ramirez, CEO of Beyond the Arc.

Thank you for joining me today as we talk about our experience in embedded payments.

First, let me say that I’m really excited by the opportunity that embedded finance presents.

I think it’s a great leap forward for financial services.

More importantly, I think it’s critical for the future of digital experiences.

Users, whether they are consumers or businesses, really benefit by bringing the payment together with the rest of the experience.

We’ve already seen that in cases like Uber, Amazon, and Airbnb, where the customer experience is seamless.

Now, through embedded finance, we have the ability to take that kind of simplicity and deliver it through any digital platform.

For Beyond the Arc, we help providers of embedded finance, including banks, fintech companies, and other technology innovators.

We help them take their solutions to market.

There are a few key areas where we can provide value as an agency.

First and foremost, it is about content.

As a financial services innovator, it’s important to tell your story through a number of different channels.

That includes web content, videos like this, social media posts, blogs, and articles.

That is a very large task.

It’s a big ask for your internal teams, and many teams have stepped up and can create that content.

But what you find is that there is a constant need to refresh and extend your marketing content for embedded payments.

That is where an agency like Beyond the Arc can be helpful.

At this point in our lifespan, with more than 20 years in financial services, we have worked with three of the top five U.S. banks.

We have worked with leading fintech companies, community banks, and other institutions.

That means you only need to tell us once.

We understand your product, the markets you are going after, and your compliance constraints.

That is how we can help from a content creation perspective.

The second thing I want to mention is that it’s not just about churning out content.

It’s really about having the right messaging.

Messaging is where the nuance comes in, and where expertise is demonstrated.

If you are working at a financial institution or a technology company, it’s very easy to fall into the routine of being very product-focused or feature-focused.

As an agency, we bring an outside perspective that helps you think about your messaging from the client’s perspective.

We help you take your products and services and tell the story of how they come together as a solution to clients’ actual pain points and needs.

The third area is differentiation.

It’s important to create content and make sure the messaging is right, but the starting point is having the right differentiation.

There are now so many voices in the embedded finance and embedded payments space.

How does your organization stand out?

That comes down to positioning: your ability to differentiate in ways that provide client value.

For that, we have established a strong methodology for gathering client insights.

Those insights help feed into your key pillars of differentiation, which we then use to build your messaging and, eventually, your content.