Video: How does marketing for B2B payments differ from consumer payments?
Speakers: Steven Ramirez and Tracey Steever
Description: Steven Ramirez and Tracey Steever discuss the differences between marketing B2B payments vs. consumer payments.
Transcript
For B2B payments, how is that different from a marketing perspective? Like, so what’s different or unique about B2B payments versus consumer payments?It’s fairly significant. You could look at the need being simple. Someone needs to pay someone or accept a payment. Even as a consumer, you do that. But I think from a B2B perspective, it’s much more complex. You have multiple products you could use.
You have typically multiple people that you’re paying or you’re accepting payments, but you also have to be able to balance that versus consumer payments? Perhaps It’s fairly significant. You could look at the need being simple. Someone needs to pay someone or accept a payment.
Even as a consumer, you do that. But I think from a B2B perspective, it’s much more complex. You have multiple products you could use.
You have typically multiple people that you’re paying or you’re accepting payments, but you also have to be able to balance that and reconcile that with your broader financial systems. And I think some of the complexity that really happens that you have to be able to manage and understand as a broader enterprise, whether you’re a public entity or a private entity V, to be able to do that.
And financial services companies help you do that with just the myriad of products, but really understanding how you can move money more successfully and help essentially streamline and create efficiency within your broader organization.