Video: The value of working with an agency for payments marketing
Speakers: Steven Ramirez and Tracey Steever
Description: Steven Ramirez and Tracey Steever discuss the value of working with a marketing agency for payments marketing.
Transcript
Well, how is it that you know that as an agency you can work with these, uh, these large banks?
You know, I mean, they have so many people on the payroll, like what would they possibly need an agency for?
So I wonder if you could expand on what do you need an agency for, particularly when it comes to, you know, maybe payments marketing and embedded finance?
You know, Steve, I look at it with it’s expertise and I think that’s, that’s what’s really critical is relying on an expert. And I see for example, you and your agency beyond the ARC are experts in a, a particular area.
And I think that’s what I look for is that, is there a particular agency that understands the industry? Do they understand the buyer?
Um, do they have the resources to be able to accomplish what we need to do? And that’s really important
because I think as marketers, we’ve all maybe stepped forward with maybe the wrong vendor or the wrong agency because of a name or a label or something like that. But really it’s about understanding the expertise.