our collaborative approach to tech content marketing
Assess your existing content and competitor content to spot opportunities
Interview your SMEs to ensure new content hits the mark and saves you time
Outline key concepts for whitepapers & blogs to nail the right focus and takeaways
Craft content to resonate with what matters most to your audiences
Extend the value of content by repurposing into blogs, social media and video
client success snapshots
B2B Technology marketing
Grow business with multi-channel content
For their IoT platform, we helped an industry leader attract more leads with engaging B2B tech marketing content for web, blogs, whitepapers, social media, digital ads, and demo scripts.
Thought leader topics ranged from IoT security and client success stories, to edge computing, connected cars, and more.
Reach decision makers with thought leadership
To improve sales conversion for our client’s AI/ML credit risk analytics solution, we helped build the sales funnel and underscore the business case with blogs and whitepapers on trending industry topics relevant to their key audiences.
We also helped increase brand awareness with new content for multiple web pages.
89% of buyers say thought leadership enhanced their perceptions of a company,
and 49% say it influenced purchase decisions1
Improve technology marketing ROI with effective content strategies
Deliver great content, more cost-efficiently
We document your content strategy to align everyone, and help ensure we can quickly create the right B2B marketing content for the right audiences and channels.
Improve KPIs with content goals
Your goals should clarify the purpose and audiences to help determine the best content types, channels, and messaging for achieving better results.
Increase targeted engagement
To resonate better with key audiences, we can develop data-driven personas on needs, attitudes and behaviors that drive purchasing decisions with different segments.
Extend value by repurposing
Save time and money, deliver faster, and extend exposure (e.g., we can convert a whitepaper into short blogs, social posts, infographics, or videos).
25+ years experience in B2B tech marketing
We’re not just marketers. For years, our team has worked at the forefront of tech innovation, from startups to industry leaders.
We’re passionate about helping innovators gain traction to make a difference, so we specialize in content marketing for tech companies.
Make the business case for innovations. Boost brand awareness and attract qualified leads. Feed the sales pipeline to nurture and convert leads. You name it, we’re on it.
As a full-service B2B technology marketing agency — we help you create more impact, faster and more cost-efficiently across marketing channels.
Increase B2B tech marketing impact
with a data-driven customer value proposition
A well-planned, well-articulated value proposition
is the foundation for product positioning and messaging
that more effectively generates leads and helps close sales.
OUR END-TO-END SERVICES
Create personas to clarify your target customers
Research your B2B buyer segments and create data-driven personas that highlight needs, attitudes and buying behaviors.
Research competitor landscape and messaging
Evaluate competitor value prop themes and messages to identify ways to differentiate your selling proposition and positioning to create more valuable content.
Develop value proposition themes and messages
Define value proposition based on research and personas, validate with clients and stakeholders, and refine per feedback.
Infuse new messaging into your B2B tech content marketing
Craft new value prop-focused content for your website, blogs, social media, digital ads, collateral, sales team pitch decks, and more.
WHAT HAVE WE WRITTEN ABOUT?
A sampling of tech content marketing topics for clients
Improving lending conversions with machine learning lead scoring
Why cyberdefense fails at enterprise scale – and what to do about it
Protecting online investigations with managed attribution
Understanding the IoT Security Ecosystem (5-part series)
Why feature engineering is critical for better decisioning insights
Minimizing fraud risk with strategic data and machine learning