Our full-service B2B content marketing agency helps companies improve every stage of the sales cycle with thought leadership content, success stories, social media, and more.
Uniquely crafted digital content with targeted relevance for your business, audiences, and stages in the buyer journey
Strategic approaches for product positioning, value proposition messaging, marketing campaigns, social engagement, web lead-gen pages and more
Focused on getting the right content to the right customers, on the right channels to create more impact, more cost-efficiently
20+ years focused on financial and tech industry innovation enables us to learn a client business quickly, and create content that hits the mark the first time.
Keep the content pipeline flowing
We’re collaborative partners who bring creative ideas, full-service capabilities, and agile approaches for fast turnaround that makes our clients’ job easier.
Extend the value of content
To increase reach and impact, we can repurpose long form content into other ‘snackable’ forms, such as blogs, videos, social posts, webinars, and collateral.
data strategy . predictive models . data visualization
HOW WE WORK – CLIENT SNAPSHOT
Help reduce churn at a 140-year-old industrial company using AI and Machine Learning
Discovery
We started with business discovery sessions to develop an approach to best fit the client’s organization and the problem to solve.
Development
Based on understanding the business, we designed data engineering and dataset architecture, and used a secure cloud platform to ingest data and conduct data preparation and feature engineering.
Refinement
In iterative agile sprints, refined model development and model training to successfully identify customers potentially at-risk of churn, so client could conduct outreach.
Expansion
Knowledge transfer enabled the client to build upon our AI/ML work and expand it to additional lines of business across their organization.
Power plant operators manage welding repairs in accordance with ASME codes. It can take up to 200 hours of work for a plant to request a single alternative to a code.
Using text analytics and NLP, we identified and mined 45,000 utility industry regulatory filings to create a historical index of relief requests. The index saves plant operators time and provides valuable insights to research scientists and engineers.
