Our ClientsBeyond the Arc2024-12-04T16:10:24-08:00

Our Clients

We help companies in many industries go to market and drive revenue, grow customer relationships, and increase operational efficiency.

B2B STRATEGY & MARKETING . AI & NLP INNOVATION . CUSTOMER COMMUNICATIONS

Our industry expertise can help you get ahead

Financial Services & Fintech

Technology, AI, & IoT

Retail & E-Commerce

Power Utilities

Media & Entertainment

Other industry expertise: Healthcare, Logistics, Industrial & Mfg, Government & Public Sector

OUR CLIENTS

Financial Services & Fintech

For 15+ years, we’ve been at the forefront of banking innovation to help financial institutions and fintech firms increase customer engagement and drive revenue growth.

Financial Services

CLIENT SUCCESS SNAPSHOTS

Simplify communications to reduce risk and improve CX

For a Top 5 bank, we launched a Center of Excellence to improve and govern customer communications. We designed workflows, developed writing standards, designed and led workshops, and built and created copy for a content-rich internal education portal.

Grow awareness and sales for payments solutions

To boost the credit card and merchant services business for a Top 20 bank, we helped redefine product positioning (value proposition) and messaging, and wrote, designed and user-tested new web pages. We also created new product sheets, sales team pitch decks, and card carriers.

Accelerate digital growth with fintech strategies

For a community bank, we developed fintech and data science strategies that resulted in the successful deployment of 10+ new capabilities including digital onboarding, predictive modeling, and an industry-leading banking-as-a-service platform.

SOME OF OUR CLIENTS

Silicon Valley Bank

buffalo financial strategies

OUR CLIENTS

Technology, AI & IoT

Our team has 25+ years of expertise helping tech startups and global industry leaders market innovation and increase effectiveness to amplify business growth.

Technology

CLIENT SUCCESS SNAPSHOTS

Increase sales engagement for IoT platforms

For a tech industry giant, we helped marketing leaders grow the IoT business by creating multi-channel content marketing to convey complex concepts in a clear, compelling way. (Blogs, web copy, social media, digital ads, event promotions and more)

Improve logistics with predictive analytics

To improve tracking systems for our client’s fleet management, we analyzed vehicle location data and created predictive algorithms that are now client-patented to capture actionable intelligence for their customers.

Expand tech capabilities with M&A strategies

We helped a provider of mobile security solutions for connected devices expand their business by designing and executing a merger integration strategy that enabled them to more efficiently acquire key technology providers.

SOME OF OUR CLIENTS

Cricket Wireless

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OUR CLIENTS

Utilities

We help utility companies harness data to improve operations, make better decisions, and serve customers better.

Utilities

CLIENT SUCCESS SNAPSHOTS

Accelerate time to insight with NLP

For electric power research, we used natural language processing to enable our client to quickly mine thousands of industry reports, and find patterns in narrative data to create an “early warning system” for plant operators.

To classify the data, we developed an electric power industry dictionary, and then applied NLP algorithms to analyze text in maintenance reports, regulatory filings, public reports from ADAMS database, and more.

Improve operations with machine learning

To help operators improve plant conditions, we created an ML-driven decision analysis tool that provided insights on actions to take to correct unusual patterns and reduce plant downtime.

This machine learning tool used aggregated power generation data from multiple plants in its optimization rules, and improved over time as new datasets were added.

Increase effectiveness with ML coaching

We helped client analysts define and implement the best predictive analytics approaches by assessing their machine learning models and the quality of datasets, and providing strategic guidance.

Our ML coaching helped identify and correct biases in ML models before implementation, and increased confidence in utility staff for predictive modeling.

OUR CLIENTS

Retail and E-Commerce

We help retail companies attract new and repeat business for both e-commerce and brick and mortar stores with customer experience strategies, digital marketing, and AI/ML analytics.

retail shopper

CLIENT SUCCESS SNAPSHOTS

Attract niche audiences and influencers with social media

A manufacturer and retailer of commercial and residential lighting wanted to use social media to increase awareness for direct buyers and specifiers, and reach strategically important influencers like architects and designers. We provided social media strategy, content creation and video creation services, and social media management.

Promote in-store events with blogs and videos

For a wireless service provider, we created retail digital marketing to generate interest in store openings and in-store events featuring musical artists, sports stars, and other celebrities. Our retail marketing agency wrote blogs and social posts to raise awareness and build buzz, and created viral videos and live tweets at the events.

Refine marketing campaigns with personas and customer insights

The nation’s largest lighting retailer faced changing buyer behaviors and challenges in reaching target customers. To inform new marketing campaigns, we developed buyer personas, data-driven customer insights, and marketing strategies. It helped them tailor retail digital marketing to reach the most desirable customers, in the most cost-effective ways.

SOME OF OUR CLIENTS

Cricket Wireless

OUR CLIENTS

Media & Entertainment

From business strategy, digital marketing, PR and digital media experiences, to AI analytics that improve decisions — we can help.

Our agency includes specialists with many years working in the film and TV industry.

Entertainment

CLIENT SUCCESS SNAPSHOTS

Amplify performance of community campaigns

A telecom leader’s most critical public service campaign, “It Can Wait” aims to stop distracted driving fatalities. As the company’s PR Agency for NorCal, we helped reach millions of Californians through social media, media coverage, events, and co-sponsorships.

Increase digital media subscriptions

For one of the Top 5 newspapers in the country, we used machine learning with propensity modeling, to develop customer segmentation strategies that helped the paper optimize online news subscriptions and develop new offerings.

Improve cable subscriptions with viewer analytics

We helped a major cable media provider gain insights for carriage fee negotiations with television networks. We analyzed residential subscriber viewing behavior, at the program and network levels.

SOME OF OUR CLIENTS

Cricket Wireless

OUR CLIENTS

Other Industry Expertise

Industrial

Food Distribution

Logistics

Healthcare

Government

SOME OF OUR CLIENTS

Johnson Controls

Global Industries

VSP vision care

Alameda County Public Health

Let’s start a conversation

It was an absolute pleasure working with you. We value the knowledge and expertise your team brought to the work and appreciated tremendously the partnership. Hope we get the chance to work together again in the future.

— Senior Marketing Leader and Head of Customer Engagement and Retention Marketing Strategy, Top 5 Bank