Author Archives: Steven Ramirez

Solving Business Problems with Customer Communities

We’ve seen a massive growth of customer communities in recent years and they show no signs of disappearing. Thanks to the rise of social media and mobile devices, sharing information with peers and interacting with companies has never been easier. Empowered customers are now shaping business strategies, expecting consistent customer experiences with every product or

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Finovate in San Jose

Finovate 2017: Will Fintech Eat the World?

Silicon Valley icon Marc Andreessen famously commented that software is eating the world. If that’s the case, I can safely argue that fintech is eating financial services. And insurance. And Wealth management. And more. We’ll be live blogging for the next 2 days from the 2017 Finovate show in San Jose. About 60 fintech companies will

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Improving Customer Relationship Management Through Customer Communities

Customer relationship management (CRM) is vital in running a successful business. A proper CRM system starts by helping you to assemble a full view of your interactions with each individual customer. But CRM has evolved and is now so much more. It helps organizations gain insight into the behavior of their customers, and modify policies

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The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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Breaking Up Silos With Customer Communities

In every organization, aligning the priorities of sales, marketing and customer service can be a challenge.  They’re each focused on different parts of the customer journey and can have a hard time viewing customer relationships holistically. That’s where social and customer community strategies come in, breaking up the traditional way of doing business and shattering

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How to leverage social media for PR

Co-author: Josh Tiongson Social media has changed the way we consume news. Studies show that a majority of U.S. adults receive their news via social media (Pew Research), and a 2016 internet trends report by analyst Mary Meeker found that adults spend roughly 2.8 hours of their day on mobile internet, versus 2.4 hours on

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Fintech and Financial inclusion

Fintech entrepreneurs tackle financial inclusion in Africa

Small and medium-sized businesses (SMB) have been engines of growth in countries around the world. Last month, there was news from Lagos, Nigeria, that a new online financial services platform – Lidya – will be offering loans and banking services to small businesses across Africa. This is a major step forward for global financial inclusion.

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