Category Archives: Best Practices

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5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

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Instagram Engagement – Is your picture worth a thousand words?

Take a moment right now to ask yourself, “How’s my Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?” Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand. Instagram is a mobile application

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Social media to turn loyal customers into brand influencers

More than ever, effective social media strategies include building community and nurturing brand advocates. These advocates can include key influencers like bloggers or industry-insiders, as well as people who simply talk about their experiences online. These satisfied or dissatisfied consumers have power. According to the Huffington Post, people interact with an average of 11.4 pieces

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Value Proposition 101 – Key steps to power your brand

People are not loyal to what satisfies them — they’re loyal to what they love. It’s not enough for a business to meet practical needs and pat themselves on the back for good “satisfaction” ratings. Satisfaction is not a differentiator; it’s a must. To really stand out, your business needs to deliver memorable experiences that

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3 Pro Tips to Strengthen your Presence on Twitter

Twitter continues to grow in importance as a social media platform to drive customer engagement, increase sales opportunities, and expand brand presence. While only 4% of Fortune 500 have a presence on Facebook, 83% of these companies engage with their customers on Twitter. (Business2Community). Are you looking for ways to increase your audience engagement on

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100 days of IoT

How IoT is Shaping our Future: What We’ve Learned From 100 Days of IoT

Over the last 100 days, through blog posts and tweets, we shared a variety of rich examples of how companies are leveraging the Internet of Things (IoT) to transform their business, enrich customer experiences, improve operational efficiencies, and grow new revenue streams. We also spotlighted ways in which IoT is helping to better the world

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A Sneak Peek Into This Year’s Text Analytics World Chicago, June 21-22

Every year, leaders in the field gather at Text Analytics World to discuss practical solutions, new approaches, and the most interesting applications of text analytics. This year’s conference will take place June 21-22, 2016 at Hilton Chicago, and is open to professionals interested in expanding their capacities in big data and analytics. This year’s program

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Four Components to Proper Media Training

Media training may conjure images of well-healed consultants prepping executives for 60 Minutes interviews, but preparing spokespeople for interviews with news outlets is a necessary business norm… even for the non-profit that grants the occasional interview to their hyper-local news blog. Large companies are attuned to training leaders for time spent with the media. But

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