Category Archives: Best Practices

Solving Business Problems with Customer Communities

We’ve seen a massive growth of customer communities in recent years and they show no signs of disappearing. Thanks to the rise of social media and mobile devices, sharing information with peers and interacting with companies has never been easier. Empowered customers are now shaping business strategies, expecting consistent customer experiences with every product or

Read More

Upset customer experience

Top 3 customer experience mistakes and how to avoid them

You know the old adage that recognizing there’s a problem is the first step? Many companies are realizing their customer experience needs to improve, or they risk losing business. To stay competitive, they get fired up with good intentions, but too often make some common mistakes that get in the way of meaningful results. Here

Read More

3 Key strategies for applying predictive models to improve ROI across your organization

Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges:  How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers deliver the

Read More

Improving Customer Relationship Management Through Customer Communities

Customer relationship management (CRM) is vital in running a successful business. A proper CRM system starts by helping you to assemble a full view of your interactions with each individual customer. But CRM has evolved and is now so much more. It helps organizations gain insight into the behavior of their customers, and modify policies

Read More

Social media

Top Social Media Tips

Effective use of social media has become an essential tool for businesses to deepen their customer relationships and grow brand loyalty. Below are our top social media tips for increasing audience engagement on Facebook, Twitter and Instagram. Facebook Tip 1: Start a conversation Pull in followers with questions and call-to-actions to initiate conversation and generate

Read More

Couple on social media

5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

Read More

Instagram Engagement – Is your picture worth a thousand words?

Take a moment right now to ask yourself, “How’s my Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?” Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand. Instagram is a mobile application

Read More

Social media to turn loyal customers into brand influencers

More than ever, effective social media strategies include building community and nurturing brand advocates. These advocates can include key influencers like bloggers or industry-insiders, as well as people who simply talk about their experiences online. These satisfied or dissatisfied consumers have power. According to the Huffington Post, people interact with an average of 11.4 pieces

Read More

Teamwork

Value Proposition 101 – Key steps to power your brand

People are not loyal to what satisfies them — they’re loyal to what they love. It’s not enough for a business to meet practical needs and pat themselves on the back for good “satisfaction” ratings. Satisfaction is not a differentiator; it’s a must. To really stand out, your business needs to deliver memorable experiences that

Read More

3 Pro Tips to Strengthen your Presence on Twitter

Twitter continues to grow in importance as a social media platform to drive customer engagement, increase sales opportunities, and expand brand presence. While only 4% of Fortune 500 have a presence on Facebook, 83% of these companies engage with their customers on Twitter. (Business2Community). Are you looking for ways to increase your audience engagement on

Read More