VOC 1-2-3 :: Strategies for a successful Voice of the Customer program

With increasing competition to retain customers, build brand loyalty, and attract new business, companies of all types are seeking ways to sharpen their focus on the customer experience. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the […]

Privacy concerns with big data marketing

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all […]

Free Workshop: Increase Business Value with Predictive Analytics

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Join us Thursday, November 13 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your […]

5 Proven ways to optimize your customer experience

In today’s highly competitive markets, consumers demand real value and exceptional experiences in return for brand loyalty. Businesses need to continuously raise the bar on how well they understand the customer and meet their needs. This becomes more challenging as technology and social business are evolving rapidly, which means organizations need to adapt quickly as […]

Data mining your way to a more efficient business

Your business already gathers a large amount of data—why not put it to work for you? Predictive analytics mines your data to provide a robust, comprehensive view of your customer experience. Imagine identifying positive trends you can leverage to increase profitability, or uncovering emerging issues so you can reduce risk with early preventive action. […]

Using predictive analytics to transform the banking industry

With anytime online access and mobile capabilities, banking is becoming more convenient than ever. We can manage our accounts from anywhere we are, transfer money via text message, and make a deposit with just a snapshot of a check. As convenience is evolving to meet consumer demands, financial institutions face greater challenges to compete in […]

Boost your marketing ROI with predictive analytics

With unprecedented access to numerous competing brands, consumers are more empowered than ever. It’s no longer enough to sell a good product or service; your customers want personalized solutions. But how do you match the right offers to the right customers for more profitable results? With predictive analytics, you can leverage multiple data sources to […]

A multi-million dollar growth spurt as the CFPB turns 3

Last week, the Consumer Financial Protection Bureau (CFPB) turned 3 years old. When the CFPB launched in July 2011, it wasn’t clear what power this regulatory progeny of the Dodd Frank Act would wield. Today, there is no doubt about the agency’s authority. With 9 products in its ever-increasing purview, the CFPB now hosts […]

Big Data Monetization in Telecoms – North American Summit

July 15 – 18, 2014 Las Vegas, NV

Brandon Purcell, Data Science Team Lead at Beyond the Arc, Inc.

As chairman for the North American Summit on Big Data Monetization in Telecoms, our Data Science Lead, Brandon Purcell touched on some of the biggest Big Data related challenges and opportunities facing businesses today:

How to […]

Use social data to identify and resolve customer complaints – CRM Evolution, New York

Event: CRM Evolution Conference 2014

Presentation: “How Social Data Analytics Can Identify and Resolve Customer Complaints”

Case Studies: Capital One, SallieMae, Ocwen, Experian

Speaker: Steven Ramirez, CEO, Beyond the Arc, Inc.

Date: Tuesday, August 19, 2014, 1:45-2:30 p.m. Eastern Time

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Today’s consumers often take to social media to share their experiences with your […]