Tag Archives: Data Analytics

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Beyond Big Data: Big Text Analytics

Big Data is valuable for businesses because it can identify trends, uncover emerging issues, and forecast business outcomes. Yet leading companies are thinking beyond Big Data, and using Big Text Analytics to create a more comprehensive, intelligent customer analysis. Businesses can enrich Big Data with Big Text to develop a better understanding of customers, and

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Building customer empathy with insights from advanced analytics

Co-author: David Julian Can your customers “feel the love”? It’s more important than ever to build a customer-centric organization that infuses a sense of empathy into every customer interaction. Creating a positive emotional connection to your brand can be a powerful driver to increase customer retention and profitability. It usually starts by finding and fixing

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Free Workshop 4/23: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, April 23 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. Check out our previous blog to discover what kinds of business problems you can be solved with predictive analytics. When: April 23, 2015 10:00 am

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Is the CMO the new CIO?

Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right

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Grow your business by leveraging insights from public data

Effective marketing often relies on competitive analysis and consumer research to help identify unmet needs and craft targeted strategies. For Chief Marketing Officers in mortgage, publicly available public data compiled through the Home Mortgage Disclosure Act (HMDA) and U.S. Census Bureau can provide a powerful launch point for developing a deeper understanding of their markets

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VOC 1-2-3 :: Strategies for a successful Voice of the Customer program

With increasing competition to retain customers, build brand loyalty, and attract new business, companies of all types are seeking ways to sharpen their focus on the customer experience. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the Customer

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Privacy concerns with big data marketing

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all in

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Free Workshop: Increase Business Value with Predictive Analytics

Register Now > Join us Thursday, November 13 for an exciting hands-on workshop where you can quickly learn to build predictive models with IBM SPSS Modeler to drive actionable insights from your data. When: November 13, 2014 10:00 am – 2:00 pm Where: IBM Innovation Center San Francisco, CA In this free 4-hour workshop on

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5 Proven ways to optimize customer experience

In today’s highly competitive markets, consumers demand real value and exceptional experiences in return for brand loyalty. To optimize customer experience, businesses need to continuously raise the bar on how well they understand the customer and meet their needs. This becomes more challenging as technology and social business are evolving rapidly, which means organizations need

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Data mining your way to a more efficient business

Your business already gathers a large amount of data—why not put it to work for you? Data mining with predictive analytics can yield you a robust, comprehensive view of your customer experience. Imagine identifying positive trends you can leverage to increase profitability, or uncovering emerging issues so you can reduce risk with early preventive action. With such meaningful

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