Tag Archives: Social media analytics

Couple on social media

5 Essential social media metrics to measure your brand’s impact

Social Media has put customers in the driver’s seat when it comes to navigating your brand experience. This shift in influence from you as a marketer, to the customer, makes it increasingly important to create a thoughtful social media marketing strategy in alignment with company objectives and audience needs. In fact, lacking a well-crafted presence

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Leverage social media complaints to improve customer experience

Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media plays a key role. By leveraging vast amounts of customer feedback on social networks like Twitter and Facebook, companies can gain insight into how to

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Upset customer

5 signs you don’t have a customer-centric culture (and what to do about it)

Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if your business has good intentions, some common themes may be rippling through your organization that are holding you back. Five signs you don’t have a customer-centric culture, and how to get

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Text analytics

Hey FinTech, What’s Your Strategy for Leveraging Unstructured Data?

Financial technology has sparked a global wave of startups who are rethinking how people make and receive payments. These fintech providers have a unique challenge when it comes to satisfying their target audiences. Not only do these companies have to satisfy the consumers who send and receive money through their application, but they are at

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Beyond Big Data: Big Text Analytics

Big Data is valuable for businesses because it can identify trends, uncover emerging issues, and forecast business outcomes. Yet leading companies are thinking beyond Big Data, and using Big Text Analytics to create a more comprehensive, intelligent customer analysis. Businesses can enrich Big Data with Big Text to develop a better understanding of customers, and

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Privacy concerns with big data marketing

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all in

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Customer Experience

5 Proven ways to optimize customer experience

In today’s highly competitive markets, consumers demand real value and exceptional experiences in return for brand loyalty. To optimize customer experience, businesses need to continuously raise the bar on how well they understand the customer and meet their needs. This becomes more challenging as technology and social business are evolving rapidly, which means organizations need

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Big Data Monetization in Telecoms – North American Summit

July 15 – 18, 2014  Las Vegas, NV Brandon Purcell, Data Science Team Lead at Beyond the Arc, Inc. As chairman for the North American Summit on Big Data Monetization in Telecoms, our Data Science Lead, Brandon Purcell touched on some of the biggest Big Data related challenges and opportunities facing businesses today: How to

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Use social data to identify and resolve customer complaints – CRM Evolution, New York

Event: CRM Evolution Conference 2014 Presentation: “How Social Data Analytics Can Identify and Resolve Customer Complaints” Case Studies: Capital One, SallieMae, Ocwen, Experian Speaker: Steven Ramirez, CEO, Beyond the Arc, Inc. Date: Tuesday, August 19, 2014, 1:45-2:30 p.m. Eastern Time Register online Today’s consumers often take to social media to share their experiences with your

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Leveraging social media complaints to improve customer experience

UPDATE: Click here to read an updated version of this article Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media can play a key role. By leveraging vast amounts of customer feedback on social

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