Predictive Analytics Consulting

customer insights services . data-driven marketing . next best action model

Our approach to predictive analytics consulting
focuses on building models and then helping clients take action.

Tell  Us  Your  Challenge

Create a next best action model to drive incremental sales

An effective tool to optimize customer interactions is a next best action model.

What is a next best action model?

  • A decision engine that uses predictive analytics, machine learning, and algorithmic optimization to make recommendations

  • Uses advanced algorithms and machine learning to identify the best possible course of action for a customer interaction

  • Implementing these models can help optimize your customer experience and generate incremental sales

predictive analytics consulting: next best action model helps predict customer behavior

What are predictive analytics solutions?

Predictive analytics solutions often integrate AI/ML. Machine learning uses algorithms to “learn” from data, and AI uses algorithms to simulate human intelligence. Combining AI/ML enables companies to analyze data sets to predict outcomes.

Predictive analytics consulting can accelerate your progress

Create a next best action model to detect patterns and trends in data, and make informed decisions about future outcomes

Make more accurate predictions about customer behavior, product demand, and marketing effectiveness

What is the business case for predictive analytics consulting?

  • Deploy predictive analytics solutions more quickly to make better decisions about pricing, marketing, and product development

  • Use a next best action model to quantify incremental sales that are generated by implementing the model’s recommendations

  • Predict customer demand, anticipate market shifts, and improve customer engagement

business meeting discussing predictive analytics consulting solutions

How do you scale a next best action model
or other predictive analytics solutions?

Predictive analytics solutions can bring a number of benefits to companies, yet there are also challenges in implementing and scaling solutions:

  • Need high-quality and reliable data

  • Costs of acquiring and maintaining data

  • Complexity of setting up and managing predictive analytics systems

Pro Tip

To be successful, companies must continually iterate to improve their predictive analytics solutions

4 ways a predictive analytics consulting firm can help

1

Develop and implement predictive models to identify customer trends and behaviors

2

Help create automated processes to identify and act on opportunities to improve customer experience, increase sales, and reduce costs

3

Analyze customer data to gain insights into customer segments and target marketing campaigns

4

Develop and deploy AI and machine learning algorithms to uncover hidden patterns and generate actionable insights

Pro Tip

To get the most out of predictive analytics, companies must first develop a solid machine learning development process

Key to the process is…

  • Gathering the right data, using the right tools, and understanding how to interpret the data

  • Having the right people in place to leverage the data, such as data scientists and machine learning engineers

Predictive analytics consulting services can help to fill the gaps or provide overflow support to in-house teams

How can I get help with a next best action model?

Predictive analytics consulting can help you clarify your objectives and develop predictive analytics solutions.

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