Event: Predictive Analytics World, Chicago 2014
Presentation: “Open Your Eyes and Ears: Leveraging Predictive Analytics and Alternative Data Sources to Improve the Customer Experience
Speaker: Steven Ramirez, CEO, Beyond the Arc, Inc.
Date: Tuesday, June 17, 3:05 – 3:25 p.m.
In today’s competitive market, the name of the game is customer experience, and to win, companies need to meet and exceed consumer expectations. That starts with really understanding what customers want and what drives repeat business –and fixing any pain points that get in the way. To get there, predictive analytics can power your business strategy by delivering actionable insights for making smarter decisions.
What are customers saying about your brand? How can you provide an optimal customer experience? To answer these kinds of questions, your analytics program should take advantage of the abundance of publically available customer feedback. Consumers now rely on public platforms to share positive and negative experiences about companies, which means social media networks and resources such as the Consumer Financial Protection Bureau (CFPB) complaint database may be critical to your success.
The 2014 Predictive Analytics World in Chicago event is the ideal venue to learn how to leverage advanced analytics to build more profitable relationships and improve customer experience. In his session at PAW, Steven Ramirez will highlight case studies from Beyond the Arc’s analysis of open data from the CFPB, Capital One, Citibank, and Bank of America to show you how to:
- Analyze social media and customer feedback to identify and address potential issues before they become problems
- Simplify how you evaluate customer insights
- Respond to necessary service changes to prevent loss of business