In every organization, aligning the priorities of sales, marketing and customer service can be a challenge.  They’re each focused on different parts of the customer journey and can have a hard time viewing customer relationships holistically.

That’s where social and customer community strategies come in, breaking up the traditional way of doing business and shattering these silos. Forcing areas of business once compartmentalized to engage with and communicate across several departments. Watch the video below to learn about the importance of having the entire organization involved within a community strategy from Beyond the Arc CEO Steven Ramirez.