Jay Palter and Steven Ramirez discuss social media for financial services
Social media can be a great way for banks and credit unions to create deep engagement with their brand. But of course, it cuts both ways.
If you want to use social channels, you have to treat them like a conversation. That means both your financial institution, as well as the customer, has the opportunity to share.
Does your approach to social media reflect your current business strategies?
Your bank or credit union can use social media to support deposit growth and new account acquisition. However, you have to be prepared for people to raise negative customer experiences. This means you can’t just think of it as a marketing channel. Social media platforms like Facebook, Instagram, and even TikTok are platforms for customer engagement.
Want to assess the effectiveness of your social media efforts?
Let Beyond the Arc help you take a systematic look at how your financial institution is using social media. Based on this assessment, we can work with you to spark engagement through a social media strategy. And, we can create the content for your email campaigns, social posts and blogs.
As an example, for a national bank client, we created a year-long roadmap and content for monthly tweets and email campaigns to raise awareness with wealth management clients about strategic ways to use credit. How can we help you reach your business goals? Ping us for a quick chat.
More insights from Beyond the Arc on social media management
Jay Palter Social Advisory
Beyond the Arc
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