Revive legacy business credit card division with new marketing
We helped a national bank jumpstart their legacy business credit card offering with revamped go-to-market positioning and messaging. To differentiate against other banks and fintech issuers, we emphasized enhanced capabilities like digital card controls, expense management, and virtual cards.
Our end-to-end services included creating research-based personas to clarify attitudes and buying behaviors; and defined and validated value proposition, key messages, and website experience (wireframes, copywriting, design, user testing).