our collaborative approach to retail digital marketing
Assess your existing content and competitor content to spot opportunities
Interview your SMEs to ensure new content hits the mark and saves you time
Outline key concepts for whitepapers & blogs to nail the right focus and takeaways
Craft content to resonate with what matters most to your audiences
Extend the value of content by repurposing into blogs, social media and video
client success snapshots
Retail marketing agency
for consumer, B2B, and retail distributors and manufacturers
Attract niche audiences and influencers with social media
A manufacturer and retailer of commercial and residential lighting wanted to use social media to increase awareness for direct buyers and specifiers, and reach strategically important influencers like architects and designers. We provided social media strategy, content creation and video creation services, and social media management.
Amplify impact of public service campaigns with digital marketing
We helped a leading telecom company promote important community service campaigns, such as “It Can Wait” aimed to stop distracted driving fatalities. Our content creation included engaging social posts and videos used in social, blogs, company website and media articles to help our client get the message to millions of Californians. This social marketing also helped increase attendance for related local events.
Promote in-store events with blogs and videos
For a wireless service provider, we created retail digital marketing to generate interest in store openings and in-store events featuring musical artists, sports stars, and other celebrities. Our retail marketing agency wrote blogs and social posts to raise awareness and build buzz, and created viral videos and live tweets at the events.
Refine marketing campaigns with personas and customer insights
The nation’s largest lighting retailer faced changing buyer behaviors and challenges in reaching target customers. To inform new marketing campaigns, we developed buyer personas, data-driven customer insights, and marketing strategies. It helped them tailor retail digital marketing to reach the most desirable customers, in the most cost-effective ways.