Category Archives: Data Analytics

The power of predictive analytics in financial services

Today, we gather more data than ever. Consumers are generating data with every interaction they have with your company. What are you doing to generate new insights and take action? With the right techniques, such as predictive analytics, we can now leverage that information to go beyond knowing what has happened in the past, to

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Prioritizing projects with customer journey analytics

How can we make better business decisions? Imagine you work at a large bank. Your goal is to strategically choose the CX problems to solve first – where can your investments of time and money have the biggest impact? One way to rank issues is by expected profit alone. But that discounts the customer experience.

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Understand the customer journey with analytics

Why link the customer journey with analytics?

The customer journey is made up of experiences and related emotions. Mapping it helps us ask important questions such as: What steps lead to positive emotions? To greater lifetime value? What experiences lead someone to shop at a competitor?   Think about the customer journey map The map, along with customer feedback, might answer the

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Upset customer

5 signs you don’t have a customer-centric culture (and what to do about it)

Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if your business has good intentions, some common themes may be rippling through your organization that are holding you back. Five signs you don’t have a customer-centric culture, and how to get

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3 Key strategies for applying predictive models to improve ROI across your organization

Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges:  How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers deliver the

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The Power of Predictive Insights

With access to more data than ever, we now have the tools to harness it to optimize strategy. From acquiring new customer relationships, to tailored messaging, to increased customer retention [case study] predictive insights help businesses make data-driven decisions. What is predictive analytics? What if you could use data like a secret superpower to help you

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Fintech and Financial inclusion

Fintech entrepreneurs tackle financial inclusion in Africa

Small and medium-sized businesses (SMB) have been engines of growth in countries around the world. Last month, there was news from Lagos, Nigeria, that a new online financial services platform – Lidya – will be offering loans and banking services to small businesses across Africa. This is a major step forward for global financial inclusion.

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Leverage social media complaints to improve customer experience

Today’s strategic business agenda needs to center on customer experience. A core part of that is paying close attention to customer needs and resolving problems quickly – and social media plays a key role. By leveraging vast amounts of customer feedback on social networks like Twitter and Facebook, companies can gain insight into how to

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A Sneak Peek Into This Year’s Text Analytics World Chicago, June 21-22

Every year, leaders in the field gather at Text Analytics World to discuss practical solutions, new approaches, and the most interesting applications of text analytics. This year’s conference will take place June 21-22, 2016 at Hilton Chicago, and is open to professionals interested in expanding their capacities in big data and analytics. This year’s program

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