Leveraging social media to improve customer experience in home lending

Event: 15th Annual Mortgage Technology Conference Date: November 18-20, 2013

Presentation: A Win-Win Situation:  Leveraging Social Media Strategy to Improve Regulatory Compliance & the Customer Experience

Speaker: Steven J. Ramirez, CEO, Beyond the Arc, Inc.

Taking a fresh approach in your social media management can help financial institutions increase revenue and cut costs. How? [...]

Taking card rewards programs to the next level

Today, card issuers are focused on how they can innovate in their rewards programs to attract and retain customers. Many are looking to the successful Groupon Deals model of online discounts for inspiration (see Bank of America’s recent announcement about a BankAmeriDeals merchant discount program they’re testing).

Social media is emerging as a key vehicle [...]